Victoria Torres Martinez Event Management

Event Producer

EnsembleIQ

Feb 2025 - Current (1 year 9 months)

Event Comercial Coordinator

Corferias Centro Internacional de Negocios y Exposiciones de Bogotá

Apr 2023 - Feb 2025 (1 year 11 months)

- Develop and implement comprehensive sales strategies to
maximize revenue generation for event spaces and services.
- Build and maintain strong client relationships by understanding
their event needs and providing tailored solutions.
- Oversee the logistical aspects of events, including space allocation,
vendor coordination, and ensuring a seamless experience for clients.
- Negotiate contracts and pricing agreements with clients, exhibitors,
and sponsors to ensure mutually beneficial terms.
- Drive revenue growth by identifying upselling opportunities,
promoting additional services, and expanding the client base
through effective marketing and networking efforts.

T

Event Manager

Tasset SAS

Jan 2020 - Jan 2022 (2 years 1 month)

· Responsible for planning, organizing, and executing events from start to finish in accordance with the requirements, target audience, and proposed goals.
· Elaboration and supervision of budgets, analyzing and evaluating the needs of each project.
· Supervise the production team, logistics, staff, and suppliers during events.
· Manage purchase orders for each event, follow-up of activities' execution, and legalization of expenses.
· Responsible for executing each project's budget and following up on payments to suppliers.
· Supervised and directed 10+ employees in multiple projects simultaneously.
· Perform a breakdown of needs to create the requirements, characteristics, and specifications for each event.

Event and Project Coordinator

Universidad Autónoma del Caribe

Aug 2018 - Jan 2020 (1 year 6 months)

· Coordinate institutional events led or supported by the Communications and Marketing Department.
· Create event proposals according to the objective of each faculty and department of the university.
· Assign the event planning team responsibilities to program and schedule the various aspects of the event.
· Organize event logistics such as set up scheduling, staff management, event program, and budget management.
· Generate solutions to problems that arose during the events.
· Act as a link between the company and subcontractors and vendors.
· Generate strategies for social media and audiovisual creation that generate institutional visibility.

X

Marketing Coordinator

XXIII Central American and Caribbean Games

Jan 2018 - Aug 2018 (8 months)

· Coordinate graphic strategies to publicize the XXIII Central American and Caribbean Games, Barranquilla 2018.
· Advise on design requirements for graphic strategies and advertising campaign integration.
· Support in planning the city dressing in commercial and advertising material.
· Supervise the branding for the assigned event, its production, assembly, and implementation
· Recommend any improvements, additions, and spot-checking for errors in the produced inventory.
· Identify design needs that are fit-for-purpose and integrated successfully into the overall event objective.

Professional in communications and event management

Universidad Autónoma del Caribe

Jul 2016 - Aug 2018 (2 years 2 months)

· Responsible for coordinating the speaker's agenda, logistics, and attendance (lodging, transportation, food, special needs, and security) before and during the event.
· Coordinate and develop activities with the communications and public relations department required for the organization and development of the conferences.
· Organize special events and activities for international students.
· Develop and maintain relationships with strategic nonprofits to find synergies between our respective missions.
· Centralize the information on different projects that must be disseminated and promoted at internal and external levels (students, teachers, administrative, and/or graduates).
· Maintain and expand relationships

B

Public relation

Barcelona International Short and Animation Film Festival

Nov 2014 - Jun 2015 (8 months)

· Responsible for planning and supporting all PR activities before and during the Barcelona International Short Film and Animation Festival.
· Manage and coordinate accommodation, transportation, agenda, catering, special needs, and entertainment for VIP guests such as filmmakers and jurors of the festival.

Victoria Torres Martinez

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Victoria Torres Martinez

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