Victoria Torres Martinez Event Management

Event Producer

EnsembleIQ

Feb 2025 - Current (1 year 5 months)

Event Comercial Coordinator

Corferias Centro Internacional de Negocios y Exposiciones de Bogotá

Apr 2023 - Feb 2025 (1 year 11 months)

- Develop and implement comprehensive sales strategies to maximize revenue generation for event spaces and services. - Build and maintain strong client relationships by understanding their event needs and providing tailored solutions. - Oversee the logistical aspects of events, including space allocation, vendor coordination, and ensuring a seamless experience for clients. - Negotiate contracts and pricing agreements with clients, exhibitors, and sponsors to ensure mutually beneficial terms. - Drive revenue growth by identifying upselling opportunities, promoting additional services, and expanding the client base through effective marketing and networking efforts.

T

Event Manager

Tasset SAS

Jan 2020 - Jan 2022 (2 years 1 month)

· Responsible for planning, organizing, and executing events from start to finish in accordance with the requirements, target audience, and proposed goals. · Elaboration and supervision of budgets, analyzing and evaluating the needs of each project. · Supervise the production team, logistics, staff, and suppliers during events. · Manage purchase orders for each event, follow-up of activities' execution, and legalization of expenses. · Responsible for executing each project's budget and following up on payments to suppliers. · Supervised and directed 10+ employees in multiple projects simultaneously. · Perform a breakdown of needs to create the requirements, characteristics, and specifications for each event. · Coordinate and solve logistic

Event and Project Coordinator

Universidad Autónoma del Caribe

Aug 2018 - Jan 2020 (1 year 6 months)

· Coordinate institutional events led or supported by the Communications and Marketing Department. · Create event proposals according to the objective of each faculty and department of the university. · Assign the event planning team responsibilities to program and schedule the various aspects of the event. · Organize event logistics such as set up scheduling, staff management, event program, and budget management. · Generate solutions to problems that arose during the events. · Act as a link between the company and subcontractors and vendors. · Generate strategies for social media and audiovisual creation that generate institutional visibility.

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Marketing Coordinator

XXIII Central American and Caribbean Games

Jan 2018 - Aug 2018 (8 months)

· Coordinate graphic strategies to publicize the XXIII Central American and Caribbean Games, Barranquilla 2018. · Advise on design requirements for graphic strategies and advertising campaign integration. · Support in planning the city dressing in commercial and advertising material. · Supervise the branding for the assigned event, its production, assembly, and implementation · Recommend any improvements, additions, and spot-checking for errors in the produced inventory. · Identify design needs that are fit-for-purpose and integrated successfully into the overall event objective.

Professional in communications and event management

Universidad Autónoma del Caribe

Jul 2016 - Aug 2018 (2 years 2 months)

· Responsible for coordinating the speaker's agenda, logistics, and attendance (lodging, transportation, food, special needs, and security) before and during the event. · Coordinate and develop activities with the communications and public relations department required for the organization and development of the conferences. · Organize special events and activities for international students. · Develop and maintain relationships with strategic nonprofits to find synergies between our respective missions. · Centralize the information on different projects that must be disseminated and promoted at internal and external levels (students, teachers, administrative, and/or graduates). · Maintain and expand relationships throughout the organizati

B

Public relation

Barcelona International Short and Animation Film Festival

Nov 2014 - Jun 2015 (8 months)

· Responsible for planning and supporting all PR activities before and during the Barcelona International Short Film and Animation Festival. · Manage and coordinate accommodation, transportation, agenda, catering, special needs, and entertainment for VIP guests such as filmmakers and jurors of the festival.

Victoria Torres Martinez

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