Victoria Ortuño Ortuño

Victoria Ortuño Ortuño

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Marketing and social media manager at aggity • Puebla
Mexico City, Mexico
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Résumé

Jobs verified_user 0% verified
  • C
    Brand & Content Strategy Director
    CXCLATAM
    Jun 2022 - Current (4 years 1 month)
    Design, and Branding. Specialized in the implementation of marketing strategies, eMailing campaigns, marketing automation, inbound and outbound. Branding and co-branded events, partnership management; generation of multimedia content. Responsible for websites, blogs, infographics, SEO and lead generation. Designer of the Customer Journey and customer experiences, as well as loyalty programs and change management. Focused on KPIs and OKRs. VP of Marketing and Advertising of the Mexican Internet Association.
  • A
    Marketing and social media manager
    AGGITY MÉXICO - CDC SOFTWARE MÉXICO SA DE CV
    Nov 2009 - May 2022 (12 years 7 months)
    Responsible for the planning and execution of marketing campaigns, market studies and analytics. Leader of the telemarketing area; design and multimedia content. Responsible for web strategy, social networks, SEO, and analysis of digital metrics. Coordinates internal events, participates in international exhibitions and conferences. Content Manager and Community Manager, with a focus on KPIs. Lead wsebinars and Tech Talks.
  • G
    Marketing & Design Manager
    GRUPO MULTIMEDIA BVC
    Jan 2003 - Jan 2005 (2 years 1 month)
    Responsible for Design, (Corporate stationery, advertising, catalogs and web pages, development of new brands and product launches for brands such as Bose, Multimedia, Tecso and Cinema Multimedia. Design and developed the magazine "Espacio Multimedia" and monthly newsletter. Organization product launch events, Expos such as Expo-Hábitat, manage media and R.P. agencies. Loyalty campaigns with clients and design of promotions for Bose.
Education verified_user 0% verified
  • M
    Workshop CX & Custormer Journey for
    Marketing AMEC
    Aug 2024 - Sep 2024 (2 months)
    Certificación en Experiencia al cliente
  • Dana Connect
    Marketing Automation II
    Dana Connect
    Mar 2023 - Dec 2024 (1 year 10 months)
  • R
    Marketing Automation
    Red Point Global
    Feb 2019 - May 2019 (4 months)
  • E
    Social Media Intl. Certification
    EIAB
    Apr 2014
  • Universidad del Valle de México
    Marketing Digital Speciality
    Universidad del Valle de México
    Jan 2002 - Jan 2004 (2 years 1 month)
  • Universidad del Valle de México
    Bachelor Degree in Graphic Design and Communications
    Universidad del Valle de México
    Jan 1989 - Jan 1994 (5 years 1 month)
    Diseño y comunicación gráfica, editorial, de producto, lanzamiento de productos, branding, imagen corporativa, diseño estructural, empaques, embalajes, publicitario.
Projects (professional or personal) verified_user 0% verified
  • C
    Customer Experience
    CXCLATAM
    Jun 2022 - Current (4 years 1 month)
    As a Customer Experience professional, I focused on enhancing customer satisfaction and loyalty through effective retail strategies and robust client relationship management (CRM). My role involved understanding customer needs and preferences, which allowed me to tailor our services accordingly. Additionally, I was responsible for lead generation, which included qualifying leads to provide the sales department with valuable information and data, ultimately improving our overall customer engagement and experience.
Awards verified_user 0% verified
  • Zendesk
    LOYALTY CAMPAIGM
    Zendesk
    Aug 2023 - Oct 2023 (3 months)
    Best PipeLine Loyalty Campaign