V

Victoria Lorenzana

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Sr Product Manager & UX Expert
México, Mexico

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Résumé

Jobs verified_user 0% verified
  • Addi
    Product Marketing Director
    Addi
    Sep 2025 - Jun 2026 (10 months)
    Lead go-to-market strategy for new products, features, and customer experiences, aligning Product, Marketing, Operations, Risk, and Commercial teams to drive successful launches and adoption. Own product positioning and messaging strategy across key initiatives, strengthening product differentiation and ensuring consistent customer communication across channels. Design and scale product education programs focused on customer adoption, trust, security, and fraud prevention, improving customer confidence and product utilization. Develop customer communication frameworks that simplify complex financial products and increase engagement throughout the customer lifecycle. Establish Product Marketing best practices and operating models, helping sc
  • P
    Product Marketing Director
    PMM Studio
    Jan 2025 - Current (1 year 8 months)
    Lead go-to-market strategy for new products, features, and customer experiences, aligning Product, Marketing, Operations, Risk, and Commercial teams to drive successful launches and adoption. Own product positioning and messaging strategy across key initiatives, strengthening product differentiation and ensuring consistent customer communication across channels. Design and scale product education programs focused on customer adoption, trust, security, and fraud prevention, improving customer confidence and product utilization. Develop customer communication frameworks that simplify complex financial products and increase engagement throughout the customer lifecycle. Establish Product Marketing best practices and operating models, helping sc
  • Tala
    Senior Product Marketing Manager
    Tala
    Apr 2023 - Sep 2025 (2 years 6 months)
    Led end-to-end go-to-market strategies for lending, repayment, and customer experience initiatives, partnering with Product, Marketing, Operations, Risk, and Leadership teams. Developed positioning and messaging frameworks grounded in customer research, behavioral insights, and market intelligence, improving product understanding and differentiation. Designed lifecycle marketing strategies focused on activation, engagement, retention, and portfolio growth through personalized customer journeys. Established Voice of Customer processes that informed product roadmap decisions and strengthened alignment between customer needs and business priorities. Influenced strategic product decisions through market analysis, customer insights, and experime
  • Aprende Institute
    Sr Product Manager Comunidad
    Aprende Institute
    Oct 2022 - Current (3 years 11 months)
  • Aprende Institute
    Product Manager App
    Aprende Institute
    Oct 2021 - Current (4 years 11 months)
    - Solving our students needs using the user-centered design
  • Smart Water Research Centre
    UX Research Advisor
    Smart Water Research Centre
    Feb 2021 - Current (5 years 7 months)
  • Aprende Institute
    UX Researcher Lead
    Aprende Institute
    Nov 2020 - Oct 2021 (1 year)
    Leading the UX Research Strategy in order to offer a great experience to our students.
  • BBVA
    UX | Design Researcher
    BBVA
    Jan 2020 - Nov 2020 (11 months)
  • Tala
    User Experience Researcher
    Tala
    Dec 2018 - Jan 2020 (1 year 2 months)
  • B
    Manager of Market Research
    Best Biotek Research
    Oct 2016 - Nov 2018 (2 years 2 months)
    - Manager of Market Research Projects in the LATAM Region: full operation including strategic reports of results. Business link with a great vendors networking.
  • B
    Market Research Specialist
    Best Biotek Research
    Aug 2016 - Oct 2016 (3 months)
    - Market Research Manager for the International Unit and New Business developing better research with better practices for understanding the Latin American market.
  • Ipsos
    Research Executive
    Ipsos
    Dec 2015 - Aug 2016 (9 months)
    Diseño y coordinación de estudios de investigación de mercados para la industria farmacéutica
  • Facta Research
    Research and Development Manager
    Facta Research
    Jan 2012 - Apr 2015 (3 years 4 months)
    Coordinación e proyectos de investigación de mercados para diversos sectores
  • C
    Program Coordinator
    Centro Chihuahuense para la Calidad y la Producitividad A.C.
    Dec 2010 - Dec 2011 (1 year 1 month)
    Coordinación del Programa EDUCA en más de 50 escuelas del área metropolitana de la ciudad de México. El programa enfocado en elevar la calidad educativa a partir del fortalecimiento de la capacidad autogestiva de las escuelas se componía de las siguientes fases: - Concientización - Diagnóstico - Diseño de proyectos de mejora - Implementación - Seguimiento - Evaluación de resultados Las labores desempeñadas consistían en dar seguimiento a las escuelas en la implementación de todas las fases del programa, reportar a la oficina central los avances, coordinar agendas con autoridades educativas y realizar informes a partir de los principales indicadores educativos.
Education verified_user 0% verified
  • Universidad Autónoma Metropolitana
    Licentiate degree, Psicología social
    Universidad Autónoma Metropolitana
    Jan 2004 - Jan 2009 (5 years 1 month)