V

Victoria B Labarca

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Results-driven digital marketer with 4+ years of experience managing performance campaigns across Google, Meta, and LinkedIn.
Medellín, Antioquia, Colombia

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Timeline


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Résumé


Jobs verified_user 0% verified
  • Engage
    Paid Media Buyer
    Engage
    Jan 2024 - Current (2 years 6 months)
    Executed full-funnel digital campaigns, including paid social ads, landing pages, and email sequences. Supported customer acquisition through targeted ad content and follow-up automations. Created visual assets and oversaw content adjustments based on campaign feedback and A/B test results. Design and execution of Klaviyo email marketing campaigns for e-commerce, aiming to drive revenue that accounts for 60% of the company's total paid media ROAS.
  • WebFindYou
    Google & Meta Ads Coordinator
    WebFindYou
    Jan 2024 - Current (2 years 6 months)
    Planned and optimized performance campaigns tailored to clients in service-based industries. Analyzed KPIs such as ROAS, CPL, and CVR to improve budget allocation and targeting strategy. Collaborated with clients and internal teams to define campaign goals, adjust creative direction, and implement tracking setups.
  • Inimble
    Chief Marketing Officer
    Inimble
    Jan 2023 - Current (3 years 6 months)
    Led performance marketing efforts across paid media platforms to support brand awareness and lead generation goals. Oversaw weekly campaign reporting and helped shape data-driven optimization plans with a focus on revenue growth. Built and refined internal processes using ClickUp, Notion, and HubSpot to support team execution and creative coordination. Managed A/B testing cycles across ad variations and landing pages, aligning insights with audience segments and funnel stages. Partnered with design and video teams to maintain a steady stream of refreshed creatives for ongoing campaign health.
  • A
    Media Buyer
    AJA Marketing
    Feb 2018 - Aug 2022 (4 years 7 months)
Education verified_user 0% verified
  • URBE
    Graphic Designer
    URBE
    Jan 2017 - Jan 2020 (3 years 1 month)
  • C
    Certified Bilingual
    CEVAZ
    Jan 2014 - Jan 2017 (3 years 1 month)