VICTORIA AHUALLI

VICTORIA AHUALLI

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Marketing & Sales Consultant Sr. Manager
Buenos Aires, Argentina

Contact VICTORIA regarding: 
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Full-time jobs
Starting at USD5K/month
Flexible work
Starting at USD50/hour
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Finding candidates
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Finding mentors
Finding co-founders
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Timeline


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Job
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Education

Résumé


Jobs verified_user 0% verified
  • Google
    Sr. Industry Manager, Consumer Packaged Goods, Large Customer Sales
    Google
    Nov 2021 - Apr 2024 (2 years 6 months)
    ○ Built and executed annual strategic plans for top CPG LATAM clients (such as Unilever, L'Oréal and The Clorox Company) to help them achieve their business goals as their trusted partner. ○ Proven ability to significantly accelerate businesses with Google AI solutions (3X growth '23 vs '21), delivering exceptional CSAT results (96% in 2023 and 94% in 2022, +7pp above SPLA average). ○ Over-delivered in Quota atainment (128.1% vs 104.4% bench), Product Adoption (115.3% vs 106.6%), Customer Engagement (98.4% vs 96.5%). ○ Positioned YouTube as a key platform for influencer marketing developing new innovative media solutions with 3X additional revenue vs forecast and 50% of product adoption in targeted clients. ○ Successfully led large cross-fu
  • V
    t
    CEO & Co-Founder | Marketing Consultant
    VA Marketing Strategy, three peas
    Mar 2021 - Nov 2021 (9 months)
    • VA Marketing Strategy: eLearning platform with online courses to help startups launch new products with a proven methodology. www.victoriaahualli.com • Three Peas: Marketing and Communication Consulting Group providing advice on: Brand Identity and Brand Strategy, Commercial Analysis, Social Media Strategy and Design, Marketing and Communication Strategy.
  • The Coca-Cola Company
    Marketing Manager
    The Coca-Cola Company
    Sep 2017 - Feb 2021 (3 years 6 months)
    • Hydration Innovation Manager South Defined strategy and led cross-functional projects with Agile methodology with proven SOV and brand metrics growth. E.g.: 3 tiers PW strategy, Smartwater & Benedictino launches, Aquarius turnaround (VIS & positioning). People Program co-founder for a 40-people-team. • Stills Categories Portfolio Manager Key results: Kin turnaround and portfolio expansion reaching #2 position in SOV, Kids platform launch with entry packs to drive penetration (P4W +5pp YoY), Hi-C Fresh launch to shield flavoured waters SOM vs B-Brands growth (Vol. +4%). • Coca-Cola & Powerade FIFA World Cup Manager Designed and executed plan (communication campaigns, BTL, digital strategy, promos). Main results: +2pp increase in CCTM "B
  • Danone
    Senior Brand Manager
    Danone
    Jun 2015 - Jun 2017 (2 years 1 month)
    Responsible for end to end strategy: P&L, innovation pipeline, brand equity, communication and media strategy. People Manager. • Senior Brand Manager Yogurísimo Biggest Dairy brand (61% wi volume, 42% wi NS, 27% wi profit). Led team of 4 people (2 direct reports). Revitalised business with a notable +17% YoY volume growth and restored Sachets profitability through strategic pricing and portfolio initiatives. Ran "Mascherano & Pachorra'' campaign. • Senior Brand Manager Managed global brand (Argentina #6 country). Led team of 2 people. Volume (+12%), profitability (+51%) and Awareness (+22pp) growth YoY, Health Marketing Plan designed and executed rising brand's recommendation level +10pp YoY, Brand relaunch ready to implement.
  • K
    Business & Sales Analyst
    Kimberly Clarck
    Mar 2012 - May 2015 (3 years 3 months)
    • Trade Marketing Senior Analyst Managed total portfolio in Modern Trade. Led sales teams: repositories, promoters and executives at POS (40+ people). Analysed and defined assortment, display, category management, prices, promotions. • Business Analyst Prepared P&L Statements, forecasts, analysed deviations and evolution. Modelled investment projects (cash flow estimations, IRR, payback, NPV).
  • P
    Brand Manager
    PepsiCo
    Mar 2012 - May 2015 (3 years 3 months)
    • Senior Brand Manager Toddy Responsible for the 2nd largest brand in the portfolio. Launched Toddy Biscuits achieving historical records in sales (+43% in USD) and brand extension reaching SOV leadership. Awards: "Mercurio de Bronce" for successful Marketing Plan, "Lápiz de Oro" for media campaign. • Brand Manager Twistos Covering Biscuits Manager during maternity leave (stretch opportunity). +35% in volume (historical
Education verified_user 0% verified
  • R
    B2B Growth Training
    Regrow Academy
    Mar 2021 - May 2021 (3 months)
  • The Coca-Cola Company
    Agile methodology
    The Coca-Cola Company
    Mar 2019 - Dec 2019 (10 months)
  • Digital House
    e-Commerce Fundamentals
    Digital House
    Oct 2017 - Nov 2017 (2 months)
  • S
    Masters
    San Andrés University
    Jan 2017 - Current (8 years 10 months)
  • T
    Creative Negotiation
    Torcuato Di Tella University.
    Jan 2013 - Jun 2013 (6 months)
  • T
    The 7 Habits of Highly Effective People.
    Jul 2011 - Aug 2011 (2 months)
  • T
    Business Administration.
    Torcuato Di Tella University.
    Jan 2004 - Jan 2007 (3 years 1 month)
  • W
    College Degree
    Washington School
    Jan 1991 - Jan 2003 (12 years 1 month)