Víctor Hugo Hernández Quezada Marketing & Community Professional

Community Manager LATAM - BNB Chain

Binance

Jul 2022 - Jul 2023 (1 year 1 month)

- Spearheaded the cultivation and oversight of the BNB Chain community in LATAM, driving heightened regional awareness, comprehension, and favorable interaction.
- Devised and executed robust marketing strategies and brand communication initiatives, instrumental in amplifying BNB Chain’s digital presence and brand recognition throughout LATAM.
- Fostered strategic alliances with local Developer Communities, esteemed Universities, Blockchain associations, Key Opinion Leaders (KOLs), and diverse web2 and web3 cohorts, establishing a robust network of partnerships.
- Orchestrated seamless end-to-end implementation of impactful online and offline Developer campaigns, including hackathons, workshops, and conferences, from conceptu

Crypto Community Manager

Bitso

Oct 2020 - Apr 2022 (1 year 7 months)

- Established a robust feedback loop between the community and the company, ensuring that user insights and sentiments were effectively communicated within the organization.
- Innovatively conceptualized and executed captivating promotional campaigns, contests, and programs that resonated deeply with the crypto community.
- Grew Community a 300% in 1 year
- Fostered meaningful connections by actively responding to user inquiries, addressing concerns, and facilitating valuable interactions
- Crafted a strategic narrative that positioned Bitso as a cutting-edge and user-centric brand in the crypto domain.

Project Manager

Vetta Corporate Startup Generator

Jul 2020 - Oct 2020 (4 months)

- Employed strategic market analysis to identify and exploit untapped B2B growth opportunities, resulting in a substantial expansion of client base and revenue streams.
- Effectively addressed user feedback, transforming insights into actionable improvements that contributed to enhanced user satisfaction and sustained engagement.
- Developed and executed innovative B2B growth strategies, leveraging a keen understanding of market dynamics and trends to drive revenue acceleration.
- Crafted and executed dynamic social media campaigns, harnessing the power of Facebook and Google Ads to amplify brand visibility and drive targeted audience engagement.

Events & Community Manager

Ironhack

Jan 2020 - Jul 2020 (7 months)

- Orchestrated and executed over 60 high-impact tech events and webinars in a single year, designed to foster a vibrant community and nurture potential leads.
- Skillfully tailored content to resonate with target demographics, contributing to enhanced brand visibility and organic audience growth.
- Spearheaded the strategic planning of impactful marketing actions, aligning efforts with organizational goals and market trends.
- Played an instrumental role in tackling one of Mexico’s most pressing challenges within the entrepreneurial and innovation ecosystem: the scarcity of technical talent.- Strategic planning of marketing actions
- Helping to solve the biggest problem in Mexico’s entrepreneurial and innovation ecosyste

Growth Marketing Assistant

Ironhack

Apr 2019 - Jan 2020 (10 months)

- Event Strategy
- Social Media
- Admission Process
- Campus Operations

Project Manager

Hult Prize Foundation

Dec 2018 - Apr 2019 (5 months)

- Spearheaded the conception and execution of the impactful Changemaker Festival México, a pioneering initiative aimed at fostering impact and entrepreneurship within Mexico City.
- Successfully orchestrated 19 enriching keynotes and workshops, curated with precision to offer valuable insights and inspiration to a diverse audience.
- Collaborated with 33 distinguished speakers from 31 prominent companies, curating a diverse range of perspectives to enrich the festival's content.
- Achieved a remarkable turnout of over 600 engaged attendees, solidifying the festival's reputation as a premier platform for fostering impactful innovation.
- Provided invaluable support in the seamless execution of regional summits, offering s

V

Lead Organizer

Valhalla Viking Games

Jul 2018 - Dec 2018 (6 months)

- Viking Festival made from scratch
- Sports, Craft Beer, Food Trucks, 5 Live bands
- +700 Attendees
- Media coverage before, during & after the event

Community Programs Intern

Techstars

Feb 2018 - Dec 2018 (11 months)

- Collaborated closely with diverse teams throughout LATAM to facilitate the execution of impactful events, including Startup Weekend, Startup Week, and other prominent initiatives.
- Played an active role in establishing standardized procedures for Community Leaders across LATAM, optimizing event planning and execution.
- Crafted compelling and culturally relevant marketing and communication materials tailored for Spanish-speaking communities.

Víctor Hugo Hernández Quezada

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Víctor Hugo Hernández Quezada

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