Valentina Hernández Díaz

Product manager

Makrwatch

Jul 2022 - Current (1 year 11 months)

- Makrwatch is a company that provides creators with financial opportunities to keep growing their businesses. - Mapped the different customer journeys, allowing the company to understand the most painful and expensive processes. - Automated the most expensive process in the company saving ~63% of its related costs. - Structured the product area: roadmap, backlog, meetings, and general documentation and processes with stakeholders.

Growth product manager

iFood Colombia

Jan 2022 - Jul 2022 (7 months)

- iFood is a food delivery application, with more than 80% of the market share in Brazil. - Launched a fidelity model to increase user retention and conversion rate. - Worked with the growth and data science team to create a recommendation model in the home screen to increase the conversion rate. - Co-created several promotional strategies to improve the main conversion metrics.

Senior product analyst

treinta

Nov 2021 - Dec 2021 (2 months)

- Treinta is a mobile app that replaces the physical transaction book for the 50 million Latam businesses. As the 6th employee of the company, with a great team, we grew the app from 90 to more than 3M users. - Launched a new MVP app in 2 weeks with over 100k downloads in the first month.

Product analyst

treinta

Jan 2021 - Oct 2021 (10 months)

- Worked side by side with the co-founders to understand how to create the vision and strategy of the company and product. - Created a new MVP in the app to allow the users to have their own online store. - Created a new feature to allow the users to handle their inventory in the app: I created the data model, design, launch strategy, and following metrics.

Operations analyst

treinta

Oct 2020 - Jan 2021 (4 months)

- Analyze and update the metrics follow-up dashboards for the YC application and seed round. - Talked to the users to understand their pains and needs with the app. - Created mockups based on the user’s feedback.

Ranking PAR Colombia coordinator

Aequales

Jan 2020 - May 2020 (5 months)

- Aequales is a social enterprise and consultancy firm dedicated to transforming organizations through gender equity and diversity. - Created new processes and guidelines for the ranking. - Mapped all the processes for the whole company using BPMN language.

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