Verrion Wright

Director of Content Strategy & Development

BigID

Sep 2023 - Current (3 years 2 months)

Led end-to-end product launches (privacy suite, PIA automation, RoPA/data mapping, data deletion, cloud-based Data Security Posture Management (DSPM)) and worked cross-functionally with product, demand gen, and customer success to create integrated organic content marketing strategies that led to a 40% increase in leads and product adoption.Launched two growth products targeting mid-market (cloud-based privacy portal (BigID.me) & cloud-based DSPM solution (SmallID)), which converted at 20% within the first year of launch and grew SEO by 235% with structured content and growth strategy.Developed a product workshop program as an enablement tool for sales,

Director of Product Marketing

BigID

Feb 2022 - Aug 2023 (1 year 7 months)

Senior Product Marketing Manager

BigID

Feb 2021 - Jan 2022 (1 year)

Director of Marketing

Contently

Jul 2019 - Jan 2021 (1 year 7 months)

Developed a new lead generation program focused on software directory expansion (Capterra, G2 Crowd, Software Advice, Gartner Peer Reviews), contributing to 25% growth in technology (content marketing platform) sales.Implemented an SEO content strategy with on-page optimizations to drive organic traffic targeting key terms such as "Content Marketing Platform." The keyword position drastically improved compared to the #30 position in H1'19 to the #2 position in H1'20. The increase in the ranking was directly correlated to the number of new clicks, new impressions, CTR performance, pipeline development, and conversion (closed business).Implemented an integrated digital marketing/content strategy and drove a 75% increase in Enterprise Demo Req

Senior Product Marketing Manager

GEP

Sep 2017 - Jul 2019 (1 year 11 months)

Developed a new lead generation program targeting IT decision makers and technology evaluators within the Global 2000 & organizations with revenue exceeding 500M+. Leveraging new IT content strategy, webinars, software directories, editorial sponsorship, IT-focused events, and building an IT database to grow qualified sales opportunities by 1000%+.Digital Marketing Transformation: Developed several processes across the entire marketing organization (campaigns, digital, design, editorial, web, social) then integrated with a Project Management system (Wrike) which increased operational efficiency (checklist, governance, project timelines) by 50% streamlining all marketing projects within one platform.Developed several sales enablement program

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Senior Product Marketing Manager

Verve Mobile

Jul 2016 - Aug 2017 (1 year 2 months)

Developed branded data stories boosting lead generation and content delivery by 25% (Data Stories: Black Friday Report, iPhone 10 Release, Samsung Note 7 Device Mobile Behaviors)Provided sales enablement content (RFI, external collateral, facts & figures, competitive analysis, etc..) to support Sales, Revenue Operations, and Account Management teams.Created product management/product marketing processes to support the data partnership business line, which included measurements/attributions, third-party and CRM data integrationsDeveloped email program utilizing Pardot & Salesforce CRM across several internal departments/product lines (National, Enterprise, Data Partnerships), leading to 10% sales growth.

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Senior Product Marketing Manager

Rokittech Inc

Aug 2015 - Jul 2016 (1 year)

Built pipeline from scratch for ROAR Augmented Reality product through a go-to-market strategy (SEO, SEM, Marketing Events (CMO Summit) and Social Marketing)Increased downloads of Augmented Reality product ROAR (http://theroar.io/) by 1000%Increased pipeline for the ROKITT ASTRA (https://io-tahoe.com/ - Enterprise Data Management) product through using a field marketing strategy comprising of webinars, local events, conferences, and social media channels)Developed go-to-market strategy using organic and paid methods to increase downloads of Puxers (

Director of Field Marketing

CAST Software

Jan 2015 - Aug 2015 (8 months)

Increased leads by 44% through lead generation strategy utilizing SEO, SEM (Remarketing), SlideShare, social media, and email marketing.Organized lead-generating events (executive dinners, user groups, and webinars), producing a 25% increase in sales-qualified leads.Increased website traffic by 22% with lead generation programs. Analyzed and optimized social media/PPC campaigns to generate more qualified sales opportunities.Manage CMS, CRM, and internal databases for all aspects of marketing automation (drip campaigns, nurture programs)Provide Sales Enablement (RFI, external collateral, facts & figures, competitive analysis) support to Sales and Marketing (corporate/product), leading to sales growth.

Senior Field Marketing Manager

CAST Software

Apr 2014 - Jan 2015 (10 months)

Senior Marketing Manager

Comodo

Feb 2013 - Apr 2014 (1 year 3 months)

Integrated SEO strategy to increase website traffic and visibility by 300%.Developed email marketing strategy to drive customer loyalty and increase customer retention by 110%. (ESP: Robomail)Developed a PPC account strategy that increased revenue of the Comodo product line by 40%.Optimized campaigns/websites by analyzing traffic & trends utilizing web analytic tools such as Google, Clicktale & Optimizely to increase revenue of all Comodo Products by 90%. (CMS)

Marketing Manager

Comodo

Aug 2011 - Feb 2013 (1 year 7 months)

Marketing Coordinator

Comodo

Jul 2010 - Aug 2011 (1 year 2 months)

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Verrion Wright

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