V
Verónica Zorrilla López
About
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Yucatán, Mexico
Résumé
Jobs
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SocialMedia/InfluencerManager-LATAMAiraloSep 2023 - Current (2 years 9 months)Working with a global team on a regional perspectiveto drive awareness and aqcuisition tothe brand on the LATAM region. Social Media Management ofthe LATAM accounts (Paid and Organic), including Brazil.Working on Content Strategy, Organic and Paid Media, and focusing a lot on Influencer Campaigns. Full Influencer Managementwith a mixed effort between in-house and agencystrategy running an always-on campaign and implementing seasonal campaigns aswell with Macro and Mid Tier profiles in LATAM (Assisted on Spain, USA, and Canada aswell). Influencer and Social Media campaigns managementfrom Growth perspesctive,focusing on performance and revenue. Exchange campaignswith UGC and micro influencers to boost our always-on campaign and reduce our CAC- EGlobalMarketing/SocialMediaManagerEducaroGmbHNov 2021 - Dec 2022 (1 year 2 months)Social Media Managementfor Colombia, and Mexico. Content strategyfor organic and paid media evergreen, and 360 content strategyfor seasonal campaigns. Paid Media Campaigns, budget management, revenue reports and campaign optimization. Leadership ofthe Social Media teams for Mexico, Colombia,Tunisia, and India. Project Management ofthe Social Media teams (3-4 people per region), ContentAnalysis and Quarterly plans for each region. SEO and Blog Strategyfor Mexico and Colombia,working in positioning Educaro's keywords on the market (45% growth on traffic and 23% growth in clicks organicallyduring 2022), using tools like Ahrefs, SEMRush, and CRM System for automation. Paid Media Strategyand budget allocation. Building and implementing Paid camp
- OSocialMediaManagerOysterFinancialJan 2020 - Dec 2021 (2 years)Social Media Managementfor our B2C and B2B Channels - FB, IG,TikTok, LI, and YT. Strong SEO and 360 Content Strategy Planning for B2C channelswith a strong objective on driving Traffic tothewebsite and Acquisition for Social Media (Apps downloads). Project Management of contentworkflowswith the design and the partnerships team to create effective content campaigns in-house. Influencer Campaigns Managementfor evergreen and seasonal campaignswith low budget and exchange negotiations (Managed to get profiles of over 200K followerswith an exchange accordance). Coordination and workflows implementation with our global teams for accurate and successful campaigns (Teams in USA,Tunisia, and Nepal). Project Management, Social Media and ContentTools
Education
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- Inbound MarketingUVMJan 2012 - Jan 2016 (4 years 1 month)
- IInfluencer MktIEBS|
- Bachelor of Food EngineeringUniversidad Simón Bolívar
- DDigital Marketing
- SSocial Media Analytics - Meta