V
Venetia Persaud
About
Detail
New York, United States
Résumé
Jobs
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Senior Manager, Growth MarketingVeratoNov 2025 - Apr 2026 (6 months)• Lead development and execution of multi-channel account-based marketing (ABM) campaigns across email, social, paid media, and direct mail • Conduct in-depth research on target accounts, identifying key stakeholders, pain points, and business priorities to inform campaign strategy • Plan and execute high-impact events and activations, including executive dinners, roundtables, and industry trade shows • Analyze campaign performance using key metrics such as engagement, pipeline generation, and revenue contribution to optimize results • Develop and execute customer marketing campaigns and webinars to increase upsell revenue within the customer base- Growth Marketing ManagerRegardMar 2024 - Oct 2025 (1 year 8 months)• Built and launched ABM strategy to reach and engage with target personas across US top health systems. • Engaged 75% of sales target accounts through strategic growth marketing campaigns within my first six months at Regard. • Oversaw and optimized campaigns across the following channels: content syndication, linkedin paid advertising, email nurture flows, webinars, blogs, etc. • Revamped Regard.com with new brand guidelines, copy, new blogs and brand video. • Developed and executed marketing campaigns in support of the company’s latest product launch including product page, email flows, social media campaign, video teasers, etc. • Built the company’s first ever custom marketing dashboard in salesforce to track campaigns and account engag
- PSenior Marketing ManagerPropeller Health (A ResMed Company)Jan 2022 - Jan 2024 (2 years 1 month)• Developed and executed a webinar campaign strategy that successfully drove 100+ registrations. • Created and executed account-based marketing (ABM) tactics to acquire new clients across sales defined target accounts. • Built target audiences of decision makers, buyers and industry influencers within key accounts for new marketing campaigns using LinkedIn Sales Navigator and Zoominfo. • Cultivated connections with vital internal and external stakeholders including vendors and media partners. • Provided detailed performance reports on the impact of demand generation efforts on pipeline growth and revenue generation including: identifying leads gained, accounts engaged, and opportunities generated.
Education
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- HubSpot, Google Display, LinkedIn Marketing Solutions, LinkedIn Marketing Strategy, Netline CadetMultipleJan 2019 - Sep 2025 (6 years 9 months)
- BBachelor of Arts: Digital Communications and MediaBernard Baruch College, New YorkFeb 2014 - Aug 2016 (2 years 7 months)