Varun Thunuguntla
Varun Thunuguntla
About
Detail
Director Marketing/Growth Leader | D2C, GTM, CRM, Demand Generation & Retention | Multi-market | Digital Transformation | German E.U. Citizen
Lisbon, Portugal
Growth rarely breaks because one channel underperforms.
It breaks when GTM, demand generation, performance marketing, CRM, paid media, customer journey, and local execution operate as separate systems. That is the gap I have spent my career fixing.
I build growth engines that turn fragmented marketing into measurable revenue growth. Over the past 15 years, I have led Growth Strategy, Go-to-Market Strategy, Digital Transformation, CRM / Lifecycle Marketing, Customer Acquisition, Retention, Conversion Rate Optimization, Omnichannel Marketing, and Marketing Analytics across D2C, subscription, SaaS, healthcare, and multi-market international businesses. My work sits where strategy, execution, and operating model design meet.
I leverage advanced AI automation to commoditize marketing busywork, allowing 100% focus on what AI cannot replicate: strategic commercial judgment, high-stakes board alignment, and building high-trust cross-functional teams. The outcomes have been tangible. I delivered +21% YoY customer acquisition growth and +23% lead generation growth across 6 brands and 17 markets by aligning paid media, CRM, content, martech, analytics, localization, and market execution. I improved conversion by +13% through funnel optimization, experimentation, UX, and lifecycle redesign. I have also owned EUR 12–18M in commercial scope and built and led teams of up to 27 people across performance marketing, CRM, content, design, partnerships, and digital execution.
What makes me different is not just range. It is integration. I connect demand generation, performance marketing, GTM, CRM, retention, conversion, martech, and customer experience into one commercial system. I have done this across app growth, lead generation, subscription businesses, ecommerce-style journeys, and digital transformation programs across Germany, Switzerland, France, Portugal, India, and broader international markets.
If you are hiring for a VP Marketing, VP Growth, GTM, CRM / Lifecycle, Demand Generation, or Digital Transformation role, let’s connect.
Passionate about Tech, social good, and people. German (E.U.) Citizen.
It breaks when GTM, demand generation, performance marketing, CRM, paid media, customer journey, and local execution operate as separate systems. That is the gap I have spent my career fixing.
I build growth engines that turn fragmented marketing into measurable revenue growth. Over the past 15 years, I have led Growth Strategy, Go-to-Market Strategy, Digital Transformation, CRM / Lifecycle Marketing, Customer Acquisition, Retention, Conversion Rate Optimization, Omnichannel Marketing, and Marketing Analytics across D2C, subscription, SaaS, healthcare, and multi-market international businesses. My work sits where strategy, execution, and operating model design meet.
I leverage advanced AI automation to commoditize marketing busywork, allowing 100% focus on what AI cannot replicate: strategic commercial judgment, high-stakes board alignment, and building high-trust cross-functional teams. The outcomes have been tangible. I delivered +21% YoY customer acquisition growth and +23% lead generation growth across 6 brands and 17 markets by aligning paid media, CRM, content, martech, analytics, localization, and market execution. I improved conversion by +13% through funnel optimization, experimentation, UX, and lifecycle redesign. I have also owned EUR 12–18M in commercial scope and built and led teams of up to 27 people across performance marketing, CRM, content, design, partnerships, and digital execution.
What makes me different is not just range. It is integration. I connect demand generation, performance marketing, GTM, CRM, retention, conversion, martech, and customer experience into one commercial system. I have done this across app growth, lead generation, subscription businesses, ecommerce-style journeys, and digital transformation programs across Germany, Switzerland, France, Portugal, India, and broader international markets.
If you are hiring for a VP Marketing, VP Growth, GTM, CRM / Lifecycle, Demand Generation, or Digital Transformation role, let’s connect.
Passionate about Tech, social good, and people. German (E.U.) Citizen.
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