Vanessa Vergara Salgado

National Sales Director – Colombia

Viajes y Viajes Estudios en el Exterior

Aug 2024 - Jul 2025 (1 year)

• Organized and led large-scale educational fairs in Colombia’s three largest cities, attracting over 1,500 attendees and securing 60 confirmed enrollments, positioning the brand as a market leader in international programs. • Enhanced the consultative sales model through weekly training for coordinators and sales representatives, increasing both average ticket value and conversion rates. • Coordinated integrated strategies with marketing, visa, operations, and customer service teams, optimizing the sales funnel and improving closing efficiency by 15%. • Designed and implemented a nationwide sales incentive program, boosting top talent retention and reducing turnover by up to 90%.

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LATAM Sales Manager

Global Link Studie

Mar 2024 - Sep 2024 (7 months)

• Designed and delivered monthly training programs covering products, soft skills, and regional portfolio, improving the team’s sales effectiveness by 20%. • Expanded the sales portfolio beyond Canada by introducing destinations such as Dubai, Malta, South Africa, US, UK, and New Zealand, diversifying revenue streams. • Represented GLS at major industry fairs, strengthening strategic partnerships that generated a 15% increase in business opportunities. • Streamlined regional sales processes through data-driven analysis, reducing the sales cycle by 18% and enhancing customer satisfaction.

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Country Manager Colombia

Study Project Company

Sep 2023 - Mar 2024 (7 months)

• Executed the company’s strategic plan within budget, driving the acquisition of 140 new clients in six months • Recruited, trained, and led sales teams in Bogotá and Medellín, improving productivity by 25%. • Designed and implemented destination-specific monthly promotions tailored to local markets, boosting marketing campaign conversion rates by 20%. • Oversaw local marketing initiatives to strengthen brand presence and maximize the impact of commercial activities

Bogota Sales Director

Viajes y Viajes Estudios en el Exterior

Feb 2021 - Aug 2023 (2 years 7 months)

- Budget compliance: Responsible for monthly sales compliance in the Central Region based in Bogotá ($2,160,000 USD/year), with indicators of overachievement, achieving an increase in monthly sales from $80,000 USD to $220,000 USD in 2021. - Commercial follow-up: Assign a budget to commercial executives and supervise the daily management of contacts, advice and effective sales closings based on the company's CRM to search for new opportunities and overcoming sales objection. - Training: Training on sales and product tools, strengthen consultative selling skills, support and give feedback to the sales team. - Customer service: Accompany executives in advisory services, customer service and retention plan.

Sales Manager

Libertex Group

Nov 2020 - Feb 2021 (4 months)

- Meet monthly sales budget assigned with quality indicators - Incoming contact processing - providing advice and support for new customers making outgoing contacts to sell the services and products of the Company to new customers in Latin American countries - Making “cold” calls to attract new customers. - Responsible and complete recording of all contacts with customers in the CRM-system. - Discussion and analysis with clients of market situations in order to maintain customer interest in the financial markets. - Meeting the requirements for the quality of communications with customers in accordance with the methods approved by the Company

Sales Team Leader (Zonal Manager)

AVON

Mar 2016 - Sep 2020 (4 years 7 months)

- Sales management: Responsible for executing the campaign of the assigned territory implementing the company's strategies with sales team, achieving a 12% growth in Usme area from 1144 to 1285 orders and in Sena Kr area by 13% 30 from 600 to 797 orders in 8 campaigns, average period of 5 months. - Budget compliance: Strategy creation based on the analysis of business KPI's to comply with the average annual budget of $2,660 MM Cop. - Training: Orientation on the sales and product tools, carrying out modeling, monitoring and feedback to the team of 30 saleswomen. - Strategic planning: Carry out planning of the campaign according to the resources and execution dates, for the fulfillment of the sales budget of $ 220MM Cop month. - Sales Monit

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Buying & Import Department Advisor

Magic Trading SA

Aug 2013 - Oct 2014 (1 year 3 months)

- Purchase logistics: Execute the logistics process of samples and shipments of the Susan Miller NY brand from China, Hong Kong and the United States to the Colon Free Zone in Panama, using EST, WMS, DMC and SIGA programs. Optimization of the rates granted by shipping companies and delivery times, strengthening relationships with shipping agents such as Kuehne + Nagel. - Relationship with suppliers: Responsible for monitoring suppliers for compliance with purchase contracts. Preparation of purchase orders, invoices, tickets and import folder. - Cost update: Responsible for updating the CIF costs of the products in the SAP system.

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Branch Manager

Banco de Bogot

Feb 2012 - Feb 2013 (1 year 1 month)

- Sales management: Responsible for executing sales in the assigned business unit for the market of people and SME companies with sales between 100M and 1200M year, achieving compliance with the assigned budget in sales of 97% natural person and 100% companies. - Budget compliance: Strategy development in order to reach the budget of the assigned office. - Strategic planning: Lead the planning and execution of the commercial plan, training and accompaniment to the sales team of 5 commercial advisors, to achieve the goals established according to the characteristics of the office's target market. - Financial advisory: Customer service in the bank branch and in lead's office and current clients to understand their financial needs and offer th

Assessor, Credit Subdirection

National Planning Department DNP

Jan 2009 - Mar 2010 (1 year 3 months)

Support in the development of the proccess analysis of figures of the guaranteed external debt of the Nation and cost analysis of the Multilateral Bank. Analysis of the financial cost of external debt figures of the nation and guaranteed by it. Support the management and preparation of International Cooperation for DNP. First 6 months I did the internship.

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