Vanessa Delgado
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Digital Marketer
Rwanda
Contact Vanessa regarding:
Flexible work
Starting at
USD35/hour
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Digital Marketing Consultant public Remote experienceSelf-employMay 2018 - Current (7 years 1 month)• Devising overall marketing strategies and specialized social media strategies for clients • Conducting bespoke SEO audits • Coordinating branding workshops to produce brand voice and look and feel guidelines • Working with influencers to increase program or brand awareness • Producing employee brand onboarding collateral • Creating visuals for social media and other marketing materials- Marketing and Communications ManagerMarriottJan 2017 - Jun 2018 (1 year 6 months)• Created and managed the communications plan including local advertising, print work, radio, direct marketing, social media, and e-commerce channels • Designed and disseminated imagery for use on flyers, digital billboards, radio, social media, and other appropriate channels • Managed the marketing department budget for both internal and external use • Produced reports on promotional activities/marketing campaigns • Worked with local, national, and regional contacts to build awareness and increase exposure for the hotel property • Managed and developed relationships with key internal and external stakeholders, from journalists to property owners • Composed press releases that highlighted key events and property news • Produced commu
- Social Media Community ManagerSalterbaxter MSLGroupSep 2013 - Dec 2016 (3 years 4 months)• Worked on CSR/sustainability focused digital marketing projects with high profile businesses such as Sky, Unilever, Armani, DSM, and Essilor • Liaised with clients to clarify project requirements, define the scope, and draw up briefing documents • Prepared proposals for client projects - assessing needs, evaluating costs and benefits, outlining budgets, and presenting proposals • Provided advice and assistance in the adoption, delivery, maintenance, and use of new social media tools and platforms • Managed and engaged online communities across a range of platforms, including LinkedIn, Twitter, Instagram, YouTube, Facebook, and client owned platforms • Experienced with online monitoring tools such as Sysomos, Netbase, Traackr, and Bra
- Community Manager2degreesJan 2012 - Aug 2013 (1 year 8 months)• Developed content including articles, infographics, podcasts, and online events tailored for the 2degrees audience • Managing the 2degrees website CMS to update site with relevant content, and imagery • Delivered weekly email newsletters to community members on their topics of interest • Facilitated online forums to the 2degrees business audience • Measured community engagement through quarterly surveys • Managed external blogger relationships and scheduled guest articles
- Language AssociateRosetta StoneMar 2010 - Sep 2010 (7 months)• Demonstrated products and Rosetta Stone's language-learning methods confidently in live presentations • Achieved sales of over $15,000 in five-month span, averaging $3,000 per month • Received "Excellent" scores in secret shopper reports (100% and 95%)
- Marketing AssistantKopali OrganicsSep 2009 - Jun 2010 (10 months)• Represented the company as its spokesperson in online (website and social media) and external demonstrations • Communicated company values and FMCG branding differentiation with shoppers in multinational supermarkets • Assisted in packaging, brochure, and flyer design
Education
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- MSc MarketingThe University of EdinburghAug 2010 - Sep 2011 (1 year 2 months)
- MHigh School DiplomaMAST Academy
- B.A Business Studies specializing in Travel & TourismUniversity of Florida
Projects
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- DDigital projects samples
Publications
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- MMarriott Hotels seeking to grow with Rwanda’s tourism sector
- WWorld Refugee Day 2017: UNHCR Highlights Contribution of Refugees to Rwanda’s Devt