Vanessa Betancurth Rincón

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Head of Digital Acquisition Latam

Berlitz Corporation

Sep 2018 - Current (6 years 11 months)

Manage and lead the performance marketing team to generate qualified leads in Mexico, Brazil, Chile, Colombia, and Ecuador. As an online strategist, I am responsible for creating bold strategies that will lead to commercial success. -Development of a customer acquisition strategy across all digital platforms (Google Adwords, Meta Ads, LinkedIn, Twitter, Instagram, Bing, and TikTok) for PPC, paid social, and display campaigns. -Setup and management of all core digital performance channels for digital campaigns. -Lead the team in driving campaign performance and delivering accurate pacing and KPI goals. -Management of operational teams, including training and development of the team to deliver in-house digital strategies and campaigns. -Ext

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Head of Digital Acquisition Latam

Berlitz Corporation

Sep 2018 - May 2022 (3 years 9 months)

- Manage and lead the performance marketing team to generate new leads for Mexico, Brazil, Chile, Colombia and Ecuador. Responsable of create bold online strategies that will deliver commercial results. -Development of customer acquisition strategy across all the Digital Platforms (Google Adwords, Facebook Ads, LinkedIn, Twitter, Instagram, Bing and TikTok) for the PPC, paid social, and display campaigns. -Management of all digital campaign set-up across core digital performance channels. -Management of team to drive campaign performance and delivering accurate pacing and KPI goals. -Operational team management including training and development of the team to deliver in-house digital strategy and campaign implementation. -Experience

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Digital Marketing Manager LATAM

Publicar Publicidad y Soluciones Multimedia SA

Mar 2017 - Current (8 years 5 months)

Develop, perform, and optimize digital campaigns in Colombia, Peru, Ecuador, Argentina, Guatemala, El Salvador, Nicaragua, Chile, Honduras, Uruguay, and Panama. -Provide management and support for the implementation of an Inbound Marketing strategy. -Support the generation of content, workflows, digital events. -Integration of the Inbound strategy with the CRM platform, KPI, results and others. -SEO optimization for corporate websites.

Digital Marketing Manager LATAM

Publicar - Publicidad y Soluciones Multimedia S.A

Mar 2017 - May 2022 (5 years 3 months)

- Development, performance and optimization of the digital campaigns in Colombia, Peru, Ecuador, Argentina, Guatemala, El Salvador, Nicaragua, Chile, Honduras, Uruguay and Panamá. -Manage and support the implementation of the Inbound Marketing strategy. -Support the generation of content, workflows, digital events. -Integration of the Inbound strategy with the CRM platform, KPI, results and others. -SEO optimization for corporate websites.

Planner de Marketing Digital

Publicar - Publicidad y Soluciones Multimedia S.A

Sep 2016 - Mar 2017 (7 months)

Professional Internship

Havas Worldwide

Mar 2016 - Aug 2016 (6 months)

-Support the Digital director in the development, conceptualization and implementation of strategies. -Budget management focus on sales objectives or achieve engagement goals for clients. -Accounts: Novartis, Granini, Ordesa, Grefusa.

Marketing Digital Coordinator

Publicar - Publicidad y Soluciones Multimedia S.A

Feb 2015 - Nov 2015 (10 months)

Coordinate the digital strategies for the company, such as: INBOUND MARKETING: -Coordinate the process of leads and MQL`s with the sales team. -Generate workflows for the conversion funnel. -Customer Experience stage: Customer Portal and University. SOCIAL NETWORKS: -Develop the communication plan in social networks, content axes and matrix. -Ensure compliance with the communication plan in the different corporate networks with the community manager. -Development of communication tactics and strategies for the launch of new products, sales closures and event support. -Alliances to generate content exchanges. -Delivery of performance and monetization results reports. CORPORATE PORTAL: -Development of landing pages, website pages, forms an

Analyst and Digital Designer

Publicar - Publicidad y Soluciones Multimedia S.A

Jan 2014 - Feb 2015 (1 year 2 months)

-Design and optimization of SEM and SEO campaigns. -Accounts: Carvajal, Guru, Health Guru, Proveedores Online, Publicar & New Businesses. -www.carvajalinformacion.com, www.buenasdecisiones.com, www.portaldelclientepublicar.com, www.publicar.com. -Implementation of inbound strategies, brief analysis, website management and new digital projects.

Digital Marketing Leader

E-dea Networks

Jun 2012 - Sep 2013 (1 year 4 months)

-Design and implementation of the digital marketing plan for the company. -Brand image management. -Content creation on websites, monthly and quarterly results reports. -Redesign of the company's website and SEO optimization (www.e-deanetworks.com). -Social media management: twitter, Facebook, linkedIn, youtube. -Design and implementation of support materials for the commercial area, such as: Data Sheets, Corporate Presentation, Brief, Strategic Communication Manual, among others.

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Marketing assistant

DQSA

Nov 2011 - May 2012 (7 months)

-Development of marketing and communication strategies for the fulfillment of the P.M. -Inquire about the needs of the market focus on the communication strategies. -Re-launch of products, incursion of new products, among others. -Follow up the schedule of events for the current year. -Assembly of corporate events, logistics, contact, communication strategy development.

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Marketing assistant

DQSA

Nov 2011 - May 2012 (7 months)

-Development of marketing and communication strategies for the fulfillment of the P.M. -Inquire about the needs of the market focus on the communication strategies. -Re-launch of products, incursion of new products, among others. -Follow up the schedule of events for the current year. -Assembly of corporate events, logistics, contact, communication strategy development.

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Sales executive

Makro

Feb 2010 - Feb 2011 (1 year 1 month)

-Establishing new business. -Maintaining accurate records. -Attending trade exhibitions, conferences and meetings. -Reviewing sales performance.

Vanessa Betancurth Rincón

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