Vanesa Marin Builes
About
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Medellín, Antioquia, Colombia
Résumé
Jobs
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Head of LATAM – Content & Creator StrategyCrema SocialMay 2025 - Apr 2026 (1 year)Owned the full creator program for 70+ UGC and micro-influencers across LATAM — recruiting, onboarding, briefs, delivery, SLAs, and performance reviews, supported by QA workflows in Figma, CapCut, Google Suite, and Meta Suite.
Led 10+ regional campaigns generating 100K+ sign-ups and 90% audience reach; streamlined operations using Asana, ClickUp, and Notion to ensure on-time delivery.
Drove the LATAM content strategy end-to-end, setting channel priorities, format direction, and quarterly execution plans aligned with business objectives and product goals.
Built the content operations system end-to-end, including channel calendars, approval checkpoints, and delivery protocols in Asana and ClickUp, enabling consistent output and- Head of Marketing verified_user Verified experienceCrema SocialNov 2024 - May 2025 (7 months)Drove 30M+ organic views through structured content systems, editorial guardrails, and performance reporting via Metricool and creator manager panel on Instagram and TikTok.
Grew Instagram from 16K to 55K followers (+244%) and TikTok from 10K to 27K (+170%) through creative direction, iterative testing, and end-to-end content production.
Transitioned ad creative production from static images to in-house video and UGC formats, delivering 20+ performance creatives per month aligned with acquisition goals.
Redesigned content operations from the ground up, achieving a 300% increase in publishing output while maintaining full creative ownership across all platforms. - SMarketing AnalystStretch Ceiling SupplyFeb 2024 - Oct 2024 (9 months)Managed content and publishing across TikTok, Instagram, and Facebook, increasing brand visibility through short-form asset creation, editing, and copy production.
Produced video and ad creatives end-to-end in CapCut, Canva, and Lightroom, contributing to higher engagement and inbound interest.
Supported targeted advertising campaigns alongside the Marketing Director, using Meta Suite performance data to refine messaging, audience targeting, and creative direction.
Supported the Marketing Director in the planning and execution of in-person events, including trade shows and workshops, coordinating logistics and on-site content capture. - KModel & Talent CoachKaya ModelsApr 2021 - Feb 2024 (2 years 11 months)Collaborated with 50+ global brands across Latin America, Europe, the Middle East, and Asia, gaining firsthand experience in brand positioning, visual storytelling, and campaign execution across diverse markets and cultures.
Worked closely with photographers, videographers, creative directors, and production teams, building a strong understanding of on-set workflows, creative direction, and content production standards.
Trained and mentored talent entering the modeling and creative industries, focusing on confidence, presentation, professional standards, and career navigation.
Scouted and evaluated emerging talent for modeling and creative projects, identifying profiles aligned with brand requirements and coordinating with ag
Education
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- B.S. in Business Management – Tourism, Hospitality, Events & MarketingColegio Mayor de AntioquiaJan 2013 - Dec 2018 (6 years)Medellin, Colombia
Projects (professional or personal)
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- CConcept Management ModellingAug 2025Trains and mentors 300+ students entering the modeling and creative industries, focusing on confidence, presentation, professional standards, and career navigation. Developed and implemented social media marketing strategies for the academy, including concept refinement, content calendar creation, and advertisement strategy adjustments, to significantly enhance brand awareness and lead generation.
- (TikTok Creator(@soyvanesaconunas)Jan 2023 - Current (3 years 10 months)Built and manage a 25K+ follower audience through original travel and lifestyle content, including ideation, filming, editing, and publishing of short-form assets.