Vanessa Ramos Valencia Marketing national and international student ninth

Coordinadora digital

Dermaly

Jun 2023 - Dec 2023 (7 months)

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Digital coordinator

Entreaguas

Mar 2023 - Oct 2024 (1 year 8 months)

I lead and coordinate the development of technological strategies to enhance business operations. I maintain the company's website with automated processes in optimal trading conditions, ensuring both its technical functionality and visual appeal. My focus is on ensuring technological excellence and process efficiency, as well as creating advertising strategies on social media platforms, including Meta and TikTok, thus maximizing the reach and effectiveness of the company's digital presence. Additionally, I have engaged in budget tracking to ensure that all digital initiatives are financially viable and aligned with our strategic goals. I also manage vendor relationships to secure the best tools and services for our digital marketing effort

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Ecommerce coordinator

Industrial Fatelares SAS

Jul 2022 - Jun 2023 (1 year)

I established strong partnerships with brands and developed effective customer loyalty
strategies. I was responsible for setting up automated workflows, designing monthly
strategies to drive sales, and creating digital campaigns aligned with the monthly schedule. I
managed the scheduling and optimization of advertising on platforms such as Facebook and
Google, implementing cross-product upselling strategies. Additionally, I generated detailed
monthly reports on channel performance, contributing to the understanding and continuous
improvement of digital strategies.

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Web development

Victoria WWBC

Jan 2022 - Jun 2022 (6 months)

I led the complete redesign of the web platform, successfully migrating from Constructor Plus to WordPress. Additionally, my role involved actively contributing to the strategy that aligns processes, people, and technologies to drive productivity. I closely monitored projections and budgets, ensuring their efficient fulfillment. Furthermore, I integrated brand positioning elements into the website design to enhance user engagement and visibility. I also applied campaign management principles to ensure that the website effectively supported marketing initiatives. My understanding of marketing strategy was crucial in aligning the website's functionality with business goals, while vendor management skills were utilized to coordinate with exter

Academic market research monitor

Universidad de Manizales

Feb 2019 - May 2020 (1 year 4 months)

- Conducted comprehensive analysis of academic program structures to ensure alignment with market demands and institutional goals.
- Reviewed the relationship in terms of marketing with other universities and academic offers, which informed strategic decisions regarding brand positioning and marketing strategy.
- Engaged in vendor management to facilitate partnerships that enhance academic offerings and improve overall program visibility.

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Marketing digital

Social bunker

Jan 2018 - Jul 2020 (2 years 7 months)

Vanessa Ramos Valencia

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Vanessa Ramos Valencia