VANDITA PURI Product Leadership professional with 9+ years of experimence in

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Director, Product Management

Auxita

Nov 2022 - Dec 2023 (1 year 2 months)

• Define and lead product vision, influencing multi-year roadmap and communicating it effectively inside and outside the company, leading to strategic successes in manufacturer and Patient support programs tie-ups • Work with a cross functional team of Product, UX, development, security and business development to execute our product vision, accomplish product OKRs and manage risks and dependencies • Maintain industry and competitive knowledge to grow pharma and patient support program partner base

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Product Management Lead

Jun 2022 - Oct 2022 (5 months)

• Mentored product and design teams, responsible for delivery and evolution of high-quality, user-friendly outcomes to product portfolio through 15 successful major delivery cycles with q-o-q growth in enrolments • Launched Ophthalmology order delivery and inventory management portal, growing transactions by 25%

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Senior Product Manager

Feb 2021 - May 2021 (4 months)

• Ideated and launched internal and external user facing platform, enabling drug manufacturers, insurers, physicians and patient support programs manage better patient outcomes • Built patient self-serve mobile web-app to help them connect with Healthcare Professionals, access and track enrolments/prior authorizations, and communicate seamlessly for speciality drug treatments

Product Manager, Content Systems and Monetization

Postmedia Network Inc.

Aug 2018 - Feb 2021 (2 years 7 months)

• Designed CMS vision, strategy and roadmap with leadership and senior management by conducting ethnographic user research and analysis, and serving as a connection between current editorial users and available technologies in the market • Lead sponsored content and monetization product development across sites for increased ad revenues on desktop tablets and mobile apps • Worked with UX and engineering teams to build technical integrations and feature enhancements • Introduced user acceptance testing, release trainings and communication, ensuring smooth transitions • Delivered complex inter-tool connection projects, allowing collaborated content creation across internal newsrooms, sales teams and external vendors, leading to revenue gr

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Product Consultant

6ixsenses Digital Transformation Inc.

Jan 2018 - Jun 2018 (6 months)

• Provided end-to-end digital transformation and e-commerce solutions to businesses on consumer products by conducting user research, journey mapping and consultation during development. • Consulted on internal business activities & processes improvements, using brand and strategy business mapping, helping them stay competitive and profitable. VANDITA PURI +1 647-719-4757 vanditapuri@gmail.com www.linkedin.com/in/vandita-puri

Product Manager, Strategic Projects

Appco Group India

Mar 2014 - Jul 2017 (3 years 5 months)

• Reduced pre and post purchase customer calls for offer clarification from 30% to almost 5% by introducing detailed description templates of services/products • Liaised with engineering and automated operations to onboard merchants in 3 days from 7 days • Initiated and implemented enhancements to merchant dashboards by launching calendars with self-serve dynamic pricing and inventory management for hotel bookings, and date & day level table reservations for F&B merchants. • Developed B2B revenues through corporate promo codes, increasing average order value by 150%

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Associate Product Manager

Mar 2014 - Jun 2016 (2 years 4 months)

• Defined and led product/feature vision, roadmap, strategy and launch of the responsive consumer web and mobile platforms • Liaised with Business and Marketing for product launches, with Engineering and Design through PRDs/user stories using JIRA and Agile methodologies, and with users for A/B testing/FGDs. • Initiated and owned Project Drift – project for transition of technology databases from Groupon to nearbuy platforms, leading to increased sales and improved conversion rates through web and app ○ Awarded All India Star Performer Q4 2015 • Led Project/Campaign December to Remember on digital platforms, leading to growth in transactions by 2.5 times, Gross Bookings by 4 times and traffic by 2 times in Q4 2015 ○ Awarded All India Sta

VANDITA PURI

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