Valerie Rosemberg
About
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Marketing & Content Specialist | Ecommerce, Email & Digital Content
Lima, Callao Region, Peru
Résumé
Jobs
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Marketing & Product DesignBloomen IncMar 2025 - Sep 2025 (7 months)- Marketing ConsultantKreante NoCodeLowCode AgencyJul 2024 - Dec 2024 (6 months)• Led a LinkedIn Ads campaign, driving 28,000+ impressions, uncovering website content gaps, and providing strategic insights to boost conversions.
• Executed a competitive analysis, identified SEO growth opportunities, and collaborated with a cross-functional team to optimize content and elevate digital visibility.
• Designed and implemented marketing KPIs, monitored key metrics, and orchestrated LinkedIn content production to enhance brand consistency and engagement. - Digital Marketing SpecialistBloomen IncMar 2023 - Jul 2024 (1 year 5 months)• Managed Email Marketing campaigns to communicate sales, promotions and updates through monthly
newsletters to a substantial base of over 29k contacts.
• Revamped Email campaign designs following user experience guidelines, resulting in a $80k revenue
increase in a year.
• Coordinate with vendors for marketing campaigns, involving models, studios, production teams, etc.
• Lead the creation of compelling social media content, mainly on Instagram, incorporating latest trends in
Reels and IG Stories.
• Supervise and update product listings on Shopify, encompassing photos and product descriptions.
• Improved customer experience by 35% by monitoring customer recommendations in Google Business
reviews - NDigital Marketing SpecialistNharoSep 2022 - Mar 2023 (7 months)• Developing and implementing effective digital marketing strategies to increase our social media reach.
• Business development and media buying, Facebook & Instagram ads, and TikTok.
• Develop a content planning strategy for several live streams per week on Instagram and TikTok.
• Be responsible for managing the backstage operations for live broadcasts, including the display of products and the team.
• Analyze and create reports on e-commerce orders received through Shopify and Etsy.
• Develop outstanding copy for each post based on a storytelling approach.
• Staying up to date with the latest digital marketing trends and techniques.
In this role I used the following programs Gsuite, Capcut, Instagr - Marketing ManagerKreante AcademyNov 2021 - Aug 2022 (10 months)Managing the marketing of a startup require a lot of initiative, flexibility, and creativity. I got the experience of working in a fast-paced startup environment in a B2B company. I built strong problem-solving abilities and project management skills.
• Creating & executing creative, integrated inbound and outbound marketing campaigns that build pipelines (Webinars, Instagram Lives, Social media Paid Advertising, etc.)
• Creating digital automations (sales and post-sales process) with Zapier to improve work efficiency.
• Created company brand messaging, collateral materials, events, promotional strategies and product commercialization.
• Managed workflow between staff, coordinating documents, planning and creative materi - Marketing Team LeaderKreanteJul 2020 - Mar 2021 (9 months)Kreante (formerly InnovaYa)
• Responsible for acquiring and connecting the public with the brand.
• Elaboration and creation of content strategies for the different segments.
• Search for keywords and strategic SEO positioning opportunities.
• Manage the brand strategy in social networks.
• Creation and monitoring of the digital content plan.
• Creation of various creative campaigns according to the objectives set.
• Management of communities and groups (Facebook, Instagram)
• Competitor analysis (Benchmark)
• Analysis of metrics in social networks (Reach, impressions, conversions, etc.) - International Relations InternUCAL University of Sciences and Arts of Latin AmericaJul 2019 - Jun 2020 (1 year)• Coordination with Foreign Universities (France, United States, Spain, Brazil, Chile, Argentina, among others) on the processes of Cultural Exchange of UCAL Students and Alumni.
• Organization of the UCAL International Fair 2019.
• Execution of the Internationalization Plan proposed by the Area.
• Follow-up to students in the process of course validation at UCAL.
• Support in the dissemination of student exchange programs (mailings, calls, activations, daily, etc.).
• Support the cultural area in the production of internal events of the institution.
• Develop content for dissemination materials.
• Attending to student and/or alumni inquiries.
• Elaborate process flowcharts.
• Preparation of repo - CBrand StrategistCute Joyería AccesoriosMay 2017 - May 2019 (2 years 1 month)-Elaboration of the Digital Marketing Strategy.
-Preparation of the Product and Branding Strategy.
-Price and Profitability Management.
-Digital Channel Management. Social Media Management.
-Marketing Management of Influencers.
Achievements: - Increase of 60% in sales Valentine's Campaign. - Optimization and cost reduction of 35% when negotiating with better suppliers - More than 1000 likes on the Cute Jewelry Fan Page in less than 1 year. - More than 600 follows on Instagram in 1 year.
Education
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- EnglishILAC
- Graduate Certificate, Marketing ManagementSheridan CollegeMay 2023 - Dec 2023 (8 months)
- Graduate Certificate, Project ManagementSheridan CollegeSep 2022 - Apr 2023 (8 months)This program prepared me to initiate, plan, execute, monitor and control a project to ensure its success.
Things I learned to do:
• Identify clear project objectives and detailed project requirements.
• Develop and monitor performance measures.
• Create valuable project management plans.
• Manage communication with all team members and project stakeholders.
• Arrange and control finances.
• Manage project constraints including scope, quality, cost and time. - Scholarship Holder - Social Media and Digital Communication Strategies in Business, MarketingMcGill University School of Continuing StudiesJan 2020 - Jan 2021 (1 year 1 month)This program provided a comprehensive understanding of two key areas: Current Trends in Digital Communication and Social Media and Community Management.
In the Digital Communication course, I gained an up-to-date understanding of digital media, exploring current technologies, their applications, and future implications. The course equipped me with practical skills and knowledge for immediate use in the digital landscape.
The Social Media and Community Management course focused on consumer behavior in digital spaces and digital marketing practices. I learned to build and manage online communities, foster brand relationships, and engage stakeholders. I also developed digital campaigns, with an emphasis on proper measurem - Specialization, Content MarketingUniversidad del Pacífico PEJan 2019Topics:
1. Digital Ecosystem
2. Awareness Vs. Performance
3. Identifying audiences, consumers and users
4. Journey Map
5. Pen Portrait
6. Definition and elaboration of a strategy based on the brand purpose.
7. How to make a style guide for the brand
8. Social Media parameters
9. Guidelines for Ads (SEM/ Display/ Social Ad)
10. Implementation of Social Ads (Basic Steps)
11. Writing and Creation of effective content
12. Omnichannel Content Generation with digital focus Final Project: Execution of digital marketing plan. - Bachelor's degree, International BusinessUniversidad Peruana de Ciencias AplicadasJan 2013 - Jan 2018 (5 years 1 month)I belonged to the Senior Fifth of my career. I excelled in courses such as: -E commerce -International Costs and Quotations -Digital Marketing -Advanced Business Intelligence -International Trade.
Projects (professional or personal)
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