Valeria Soto
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Marketplace Coordinator
Bogotá, Bogota, Colombia
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Jobs
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Marketplace CoordinatorJob&TalentFeb 2022 - Current (4 years 1 month)- Primary point of contact with regional and local teams. Support branding, account management, marketing, operations, and customer experience. - Create strategy and investment templates for local pilot cases. Increasing by 42.76% the attraction of active workers per assigned account through the organic Marketplace. - Define and execute monitoring dashboards, providing insights that allows stakeholders to make data-driven decisions. o Prepare and deliver commercial reviews on forecast management, progress, and profitability. o Execute cost-effective deliveries by finding the right strategy, thus achieving revenue and target, achieving an average 83% monthly service rate compliance for active requests. o Work with local teams to operationali- Ops AnalystJob&TalentAug 2021 - Feb 2022 (7 months)- Identify business processes and company policies, optimizing and automating the workflow, achieving a better measurement of KPIs. - Collaborate with the Revenue team, executing the creation of profitable business models, attracting new customers, and building customer loyalty. - Deliver weekly performance reports for the overall marketing strategy in Colombia. o Write and execute local marketing campaigns, increasing lead acquisition by 80%. o Develop data analytics dashboards that contribute to the company's decision making and profitability on the Temp Staffing Marketplace platforms. o Process, analyze and generate analytical solutions, based on the traced information.
- Coordinator Finance LaboratoryUniversidad de la SalleJan 2020 - Dec 2020 (1 year)- Perform financial asset valuation, risk measurement and data analysis, through financial modeling. - Use analytical tools to monitor financial stability, cash flows and liquidity in the markets. - Documenting and entering in databases, leading to the creation of statistical reports and econometric repositories on the GitHub platform. o To train personnel in relation to the statistical programming language in RStudio, for the correct implementation of this software.
Education
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- Profesional en Finanzas y Comercio Internacional , Finanzas internacionalesUniversidad de la SalleJan 2016 - Mar 2021 (5 years 3 months)
Publications
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- Panorama del mercado de renta variable colombiano frente al COVID-19Universidad de la SalleMay 2020Desde el primer caso confirmado de COVID-19, las operaciones del mercado de renta variable colombiano han tenido retrocesos y dificultades técnicas, lo cual se ha visto reflejado principalmente en el comportamiento del índice Colcap y del precio de diferentes acciones como lo son Ecopetrol y Avianca. Este mercado se considera como un punto de encuentro entre los ahorradores y empresas societarias, donde los ahorradores financian a las compañías mediante la compra de sus acciones en este mercado. Dentro de este mercado de valores, el objeto con mayor participación son las acciones, y el índice que las acoge es el Colcap.