Valeria Founder & Product Design Director | Certified Webflow Partner

Senior UX/UI Designer (Contractor)

Aero Interactive

Mar 2024 - Jul 2024 (5 months)

Working on multiple client projects, in the real estate, hospitality, weddings, and SaaS space. I'm using Figma to create wireframes and final UI designs for extensive websites including setting up design systems / auto-layout and building them in Webflow.

UX/UI Designer (Contractor)

Schneider Electric

Jun 2023 - Dec 2023 (7 months)

- I have contributed significantly to the development of a Solar Inverter app within an Agile framework. My responsibilities included crafting meticulous UX wireframes and polished UI screens through iterative sprints. Working within a designated design system, I ensured the seamless integration of the Solar Inverter app but also actively expanded and enhanced the system to maintain consistency across Schneider's diverse product range. - The collaborative and agile approach adopted by our team facilitated efficient development cycles, resulting in the successful creation of the final product. This Solar Inverter app has undergone rigorous testing and will be released for a market launch in the upcoming year.

Head of Design

Sip Social

Apr 2023 - Oct 2023 (7 months)

- Developed and maintain a cohesive design vision and strategy for the organisation. - Collaborated with cross-functional teams, including product, engineering, and marketing, to ensure the design is aligned with business objectives and user needs. - Created and oversaw the production of design assets, including user interface designs, wireframes, prototypes and design systems. - Defined design standards, guidelines, and best practices across all projects and teams. - Ensured design projects were delivered on time and within budget, and communicated project status and progress to stakeholders. - Evaluated the effectiveness of design efforts, gathering feedback from users and stakeholders, and used metrics to measure impact and identify area

Founder - Product Design Director

Bloomr Design

Aug 2022 - Current (4 years 1 month)

Senior UX/UI Designer

Hi Mum Said Dad

Jul 2021 - Feb 2023 (1 year 8 months)

- Worked on the MVP Fintech banking app called Shoal from discovery to production - Improved the Banked App UX/UI by testing and shipping a range of features and improvements to the existing iOS app. - Helped redesign the website and learning dashboard for an educational web-based platform in the US called 4-H while also creating their design system. - Responsibilities: Define MVPs, conduct user testing, market research, brand identity development, and end-to-end product design as well as cross-functional collaboration with engineering partners while also improving internal ways of working within the team.

UX/UI Designer

Tech Alchemy

Dec 2020 - Jun 2021 (7 months)

- Designed the UX/UI for Serendipity a non-profit app on iOS - User research, user flows, information architecture, rapid prototyping, hi-fi designs - Collaborated with account managers, stakeholders, PMs and the development team - Built websites for clients on Webflow. - Creation of Design Systems

Product Designer

Pinga

Feb 2020 - Dec 2020 (11 months)

- Founder Designer for a delivery startup based in London - Took the Lead on the early-stage discovery phase crafting the value proposition, running branding workshops, user group research interviews, competitor analysis research building personas, creating initial user flows, and information architecture of the app to then move into wireframing and prototyping - Launched MVP release of the app for both iOS and Android. - Participated in feature prioritisation sessions, workshops and iteration of the app after the launch

Designer

AmazeRealise

Jan 2019 - Jan 2020 (1 year 1 month)

- Worked with clients within the banking, insurance and travelling industry. - Was involved with branding workshops, Information Architecture, wireframing, rapid prototyping, Hi-fi designs for web platforms.

P

UI Designer

Pop The Agency

Feb 2018 - Nov 2018 (10 months)

- Worked with hospitality and interior design clients such as Hache Burgers, Wright Brothers and Atelier Maia. - Redesigned a fully responsive website for Tortilla Restaurant producing wireframes, prototypes and high-fidelity designs in Sketch while collaborating with the dev Team and running QA after the build.

Freelance Designer

Generator

Apr 2017 - Oct 2017 (7 months)

- Creation of design outputs for hotels and hostels across Europe applying visual direction while following brand guidelines. - Outputs: posters, business cards, editorials, brochures, marketing material and animations for social platforms.

Design Intern

BREADCRUMBS

Apr 2016 - Jul 2016 (4 months)

- Early research and design of wireframes for a web-based insurance platform - Creation of various outputs including promotional brand assets, logo design and marketing materials

Valeria

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