Valentina López García
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Growth Analyst of Torre Access
Bogotá, Bogota, Colombia
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Growth Analyst Torre Access public Remote experienceTorre.aiApr 2022 - Feb 2023 (11 months)- Led a team responsible for the construction and launch of RisePal, their new brand. - Collaborated with cross-functional teams, including product and engineering, to develop and execute an experimentation roadmap, which resulted in an average monthly sales increase of 30%. - Developed and implemented strategies to improve user acquisition, retention, and monetization across multiple channels, such as email, social media, and referral programs. - Honed skills in data analysis, email marketing, SEO, project management, and strategic thinking in a fast-paced, dynamic startup environment, contributing to the company's meaningful growth trajectory.- ABrand & PR Manager public Remote experienceAtriannaMay 2021 - Dec 2021 (8 months)- Achieved savings of 100,000,000 Colombian pesos for the company by generating positive media coverage through the free press strategies implemented, including Noticias Caracol TV, Blu Radio, W Radio, and magazine Semana. - Development of the visual identity and the commercial pitch that generated a monthly growth in sales of 25%. - Construction of the public identity of the brand from zero - Development and execution of the annual positioning strategy - Designed their website. About Atrianna: is a tech company that transforms the way insights are generated by integrating Machine Learning and behavioral sciences to create an accurate, efficient, and faster model able to predict consumer decision-making and the performance of products, ads,
- AJunior Sales public Remote experienceAtriannaJan 2021 - May 2021 (5 months)- Through consultative selling, expanded the brand to the Andean region, Central America, and Mexico.
- Account ExecutiveBurson Cohn and WolfeFeb 2020 - Dec 2020 (11 months)- Developed the data capture, monitoring, and impact measurement process of digital strategies for BCW Colombia. - Awarded as The Digital Champion of the team and success case of the month by showing strong data analysis, negotiation and influencer management skills. - Trained cross-functional teams in digital PR strategies and measurement, leading the operative transformation from Marsteller (traditional PR) to Cohn and Wolf (Digital PR) of the area in Colombia. From the BCW Brand and Consumer area, we focus on building effective and long-term relationships between brands and consumers through valued, segmented, timely, and contextualized communications that transcend the commercial role of a company and demonstrate its motivation and comm
- Consumer Practice InternBurson Cohn and WolfeFeb 2019 - Feb 2020 (1 year 1 month)- Developed PR content and co-created overall brand and marketing strategies that ensured the attainment of established KPIs. - Executed more than 35 successful PR campaigns for industry leaders, including Fortune Global brands such as Oster, Sharpie, Paper Mate, Colgate, Palmolive, Pantene, Marvel, Disney, and Bon Bon Bum.
- LCommunity ManagerLa Fogata S.A.SJun 2018 - Jul 2019 (1 year 2 months)- In charge of the creation, development, and daily monitoring of digital tools and content to reinforce the brand image and engage with customers. - Ideated initiatives to innovate in the digital marketing strategy in order to attract younger audiences.
- Community Manager - Learning internship public Remote experienceThe Mentor of the BillionMay 2018 - Nov 2018 (7 months)- Ideation of initiatives to attract audiences to different channels (eg., Instagram, Youtube, Blog) and search for sponsorships and alliances for the brand. Creation of multimedia content and video editing.
- fGraphic Design Artist public Remote experiencefreelanceJun 2016 - Jun 2018 (2 years 1 month)Throughout my career, I studied and worked simultaneously where I learned Adobe Creative Cloud Suite, prioritization, organization skills, and time management to meet competing deadlines. I had the opportunity to develop graphic design pieces for: - Universidad de la Sabana - The Pope Francis - DU Scrapbooking - INCOLT S.A
Education
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- U(MBA) Master of Business Administration public Remote experienceUniversidad Isabel I, ENEB Escuela de Negocios Europea de BarcelonaMar 2019 - Nov 2021 (2 years 9 months)Degree verification code: dd4fa364a38cbe4e76149cd7bf529ea3d31f3dc0
- U(MA) Master of digital marketing and e-commerce public Remote experienceUniversidad Isabel I, ENEB Escuela de Negocios Europea de BarcelonaMar 2019 - Nov 2021 (2 years 9 months)Degree verification code: cadb2c21339986e01c4469d19055d154bc9af8e6
- (BBA) Bachelor of Business Administration, undergraduate programUniversidad de la SabanaJan 2015 - Jan 2020 (5 years 1 month)- 4,58/5 GPA Winner of a partial scholarship - International fair winner of the following awards: "International focus" and "People's Choice Award" - Winner of Reto Carulla 2017, a Casino Group brand A practical learning opportunity within the most important premium supermarket in the country. - Nominated distinguished student by the faculty dean. - Selected as one of the 10 best groups at L'oreal Brandstorm, the global Marketing and Innovation competition. EPAS Accreditation by European Foundation for Management Development (First Latin American University with this accreditation).
Projects
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- AMasterclass: Luxury Hackers, designing multi-sensory experiences that hack consumer behavior. public Remote experienceAtrianna, Glion Institute of Higher EducationDec 2021 - Current (3 years 6 months)Salgado-Montejo, A., López, V., Ramírez, L., Estupiñán, E., Blanco, V., González, M. Luxury Hackers, designing multi-sensory experiences that hack consumer behaviour. Masterclass in collaboration with Glion Institute of Higher Education in Switzerland (2nd in the world in Luxury experiences) with 110 attendees from 30 countries of the world. (Virtual), Bogotá, Colombia, 2021.
Awards
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- Nomination Burson’s Prisma Latam, recognition of performanceBurson Cohn and WolfeSep 2020
- Burson’s Nomination to Effie AwardsBurson Cohn and WolfeJan 2019Part of the team that executed the campaign that was nominated.
- Burson’s Colombia winner success case of the monthBurson Cohn and WolfeJan 2019
- EThe international fair winning teamEICEA, Universidad de la SabanaOct 2018Received first place in two categories: "International Focus" and "People’s Choice Award"
- Winner of a full Scholarship to study International Fashion Business ManagementIESEG School of ManagementMay 2016 - Jul 2016 (3 months)
Publications
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- AFuturecasting, forecast of packaging design trends using machine learningAtriannaDec 2021 - Jan 2022 (2 months)Salgado, A., Salgado, R., Alvarado, J., Blanco, V., López, V., González, M. (2021). Futurecasting: Predicción de tendencias en el diseño de envases utilizando machine learning [Futurecasting, forecast of packaging design trends using machine learning]. El Empaque + Conversión, 10-12. EE Vol. 7 Ed. 6 Diciembre 2021 / Enero 2022
- AMassive, smart and fast: The new way to analyze packaging from machine learningATRIANNA SASApr 2021 - May 2021 (2 months)Salgado, A., Salgado, R., Alvarado, J., Blanco, V., López, V. (2021). Masivo, inteligente y rápido: La nueva forma de analizar envases a partir de machine learning [Massive, smart and fast: The new way to analyze packaging from machine learning]. El Empaque + Conversión, 7(2), 22-24. Read EE Vol. 7 Ed. 2 Abril / Mayo 2021 by Axioma B2B Marketing.