Valentina Gutiérrez Sokoloff
About
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Human Resources Business Partner
Bogotá, Bogota, Colombia
Résumé
Jobs
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HRBPMary Kay ColombiaMar 2022 - Current (4 years 8 months)Responsibilities:
●Lead change management processes supporting employees to facilitate organizational development.
●Lead agile thinking and technology initiatives that promote innovation through Salesforce Marketing Cloud.
●Create and execute development, engagement and digital marketing employer brand strategies to retain and attract talent.
●Responsible for creating and executing training programs aligned to the development strategy.
●Responsible for recruiting and onboarding processes.
●Work closely with the HR Manager on the implementation of facilities projects, benefits and compensation programs according to the company's financial performance.
Achievements:
●Successfully implemented the b- Supervisora de Marketing DigitalMary Kay ColombiaSep 2020 - Mar 2022 (1 year 7 months)Responsibilities:
●Lead the management of paid, organic social media and web strategies to optimize area budgets.
●Enhance technology adoption and optimize budgets by developing plans to increase digital asset utilization among customers, supporting the sales force.
●Utilize project management skills to swiftly and effectively adapt to changing priorities and business needs.
●Leverage data, metrics, and insights to achieve digital and marketing objectives.
●Collaborate on the creation and implementation of the digital strategy for employer branding.
●Assist in implementing communication and change plans for organizational projects, serving as a reference for understanding role and business impacts.
A - Coordinador de marketing digitalMary Kay ColombiaDec 2018 - Sep 2020 (1 year 10 months)Responsible for developing and executing the Colombia digital marketing strategy including online/web marketing, mobile, social media, and new digital technologies to deliver rich, engaging, and integrated digital experiences for IBC’s and final consumer.
- MUX strategistMass_Mar 2018 - Dec 2018 (10 months)Responsibilities:
●Develop and implement digital transformation strategies to enhance business value, demonstrating their value and impact.
●Collaborate closely with multidisciplinary teams for seamless project execution.
●Utilize design thinking and agile methodologies to solve problems and identify opportunities.
Achievements:
●UX and responsive ecommerce strategy for luxury fashion brand Pepa Pombo.
●Service Design strategy for Corporación Universitaria Iberoamericana - Communications Plannermullenlowessp3Jun 2015 - Mar 2018 (2 years 10 months)Responsibilities:
●Conduct qualitative and quantitative research to identify brand opportunities by analyzing cultural and social trends, as well as consumer needs and beliefs.
●Develop communication strategies for brand launches in the textile, hotel, and mass consumption sectors.
●Present digital transformation projects to internal and external clients, highlighting their value and impact.
Key projects include:
●Campaigns for brands such as Axe, Rexona, Dove, and Arturo Calle.
●Participated in global research initiatives, including the "Global Motherhood: Unity in the Divide" study published and utilized by Unilever.
●Author research on traditional consumption channels, including "Trends: Neighborh
Education
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- PComunicadora Social, PublicidadPontificiaUniversidadJaverianaJan 2011 - Dec 2016 (6 years)
- BachilleratoColegio HelvetiaNov 1997 - Dec 2011 (14 years 2 months)Graduada con diploma de Matura (diploma de bachillerato suizo)