Valentina Correa Alvarez  new_releases

I decided to leave my comfort zone to conquer my dreams on the other side of fear (and the world). I am from Colombia, and 3 years ago I decided to move to Melbourne. For me, a life without challenge and change is pointless. One of my main personal values is growth and evolution which translated into my career. I studied for a bachelor's in international advertising, and after this, I got my first job in sale. For an events company that creates the biggest design fair in Colombia. This for a shy person back then was a huge challenge. I got very good at my job very quickly. I got a promotion 3 months later and won the respect of my bosses, who would also let me participate in creating marketing strategies. One of my proposals was that the fair starts e-commerce. This with the purpose to gain a new audience and increase sales for brands. Unfortunately, no one in the company was updated on the knowledge to create this. Two years later the pandemic hit and the fairs had to stop completely making it clear that two years ago creating e-commerce for the fair would have been a good idea. This idea kept on my mind and I decided that I wanted to work in this field in the future. To do it I knew I had to improve my knowledge of marketing. I decided to study for a master of fashion Entrepreneurship at RMIT. I learned everything you need to know to start a business from research, business, strategy, marketing, and eCommerce, to digital marketing. After two years of hard work, I graduated with Distinctions. I have been working for one year at Ferguson Group Media an advertising agency located in Melbourne. First, as a content creator, developing brands and content for social media. After a couple of months, my role changed to a website developer. I started creating websites and e-commerce sites using Shopify and WordPress. I have worked for multiple clients from different industries, from fashion and cosmetics to boats and construction. I had a basic knowledge of Shopify but I have been impressively growing my skills in online courses. This position has allowed me to acquire knowledge and skill being able to do: SEO Optimisation Product and catalogue management. Improve consumer experience and consumer journey Designing front end websites. Creating strategies to solve brand problems such as developing custom apps Setting payment and shipping methods Set up content and promotions I have also acquired soft skills such as : Problem-solving Creativity Time management skills, organisation and prioritisation Communicating with stakeholders and clients Confidence