Valentina Bedoya marketing digital

c

encantadore

convention bureau

Jun 2023 - Current (2 years 11 months)

E

Director de marketing

Encantadore Luxury Resortwear

Jun 2022 - Current (3 years 11 months)

Orchestrated comprehensive digital marketing strategies, inclusive of e-commerce on platforms like Shopify, leading to a significant brand expansion and a remarkable 40% growth in online sales. Managed the digital marketing budget, achieving an ROI of 25%. Oversaw and managed online content across e-commerce and social media, skillfully analyzing Google Analytics data to forecast sales performance trends. Organized and led the digital marketing team, conducting thorough competition research in the realm of online retail, and providing valuable improvement suggestions to ensure continuous growth and success.

T

Director ejecutivo de cuentas

Tucn Marketing Digital

Jun 2020 - Jun 2022 (2 years 1 month)

Translated client needs into successful marketing strategies, achieving objectives: Engineered targeted ad campaigns on Facebook Ads and SEM, reducing CPA by 15% and increasing click-through rates by 20%. Implemented SEO strategies resulting in a 30% increase in website traffic within one quarter. Developed content marketing strategies for e-commerce channels, yielding a 25% increase in sales conversion.

C

Coordinador de ventas y marketing

Cartagena de Indias Convention and Visitors Bureau CICAVB

Sep 2017 - Dec 2019 (2 years 4 months)

Amplified Cartagena de Indias' recognition as a MICE destination by 40% through strategic marketing initiatives. Conceptualized and executed the successful event "I do Cartagena de Indias."

E

Coordinador de marketing

Escenarios Deportivos SAS

Feb 2016 - Aug 2017 (1 year 7 months)

Designed and implemented compelling marketing campaigns, increasing market share by 30%. Managed advertising and marketing projects, resulting in a 25% increase in audience engagement.

I

Profesional

Industrial Consulting Group

Aug 2014 - Aug 2015 (1 year 1 month)

Proactively managed commitments, reducing the turnaround time for project completion. Played a key role in designing and delivering an internal newsletter that significantly enhanced internal communication and engagement.

Valentina Bedoya

About

Detail

Timeline

Résumé