Utkarsh Joshi
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Manager, Integrated Marketing Campaigns @ Checkout.com
England, United Kingdom
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Résumé
Jobs
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Manager, Integrated Marketing CampaignsCheckoutcomSep 2025 - Current (10 months)- Growth Marketing - Integrated & Lifecycle MarketingGoCardlessJun 2023 - Sep 2025 (2 years 4 months)
- Lead, Acquisition and Retention, B2B Consumer FinancingBajaj FinservJun 2021 - Apr 2023 (1 year 11 months)BNPL Credit Card Activation and Retention : •Responsible to drive EMI Card transactions in B2B ecosystem via online campaign management and offline store activation. •Define, drive & monitor stimulation of campaigns for EMI card customer to drive EMI card transactions •Leading a team of campaign managers to drive the Activation agenda •Engaging with multiple stakeholders across Business, Marketing, Analytics and Product teams to drive campaign efficiency metrics •Partner actively and empathically with Digital OEM companies to propagate financial schemes on digital products Ecommerce Marketplace : •Own the entire category of Digital products starting from inventory management to order delivery •Leading and coaching a team of cluster managers
- Senior manager, SME FinanceBajaj FinservJun 2021 - Aug 2022 (1 year 3 months)•Lead a team to execute campaigns across different channels like SMS. Email, Social Media sites etc. along with optimizing the campaign strategy •Monitor the effectiveness and track the progress of the campaigns through Salesforce mechanisms •Work in coordination with multiple teams such as Marketing, Customer Support, Technical Teams and Business Product to track campaigns and correct if required.
- Cluster ManagerBajaj FinservDec 2019 - May 2021 (1 year 6 months)•Develop and enhance NLP chatbots to include multiple functionalities such as end to end loan disbursal, loan processing and credit line utilization •Planning and implementation of pilot projects for easier access to loans through Account Aggregation and Invoice Financing •Working directly with the Government of India for faster processing of loans through digital applications •Create and implement pilot co-branded campaigns for Medical Equipment Financing
- Senior Unit ManagerBajaj FinservSep 2018 - Dec 2019 (1 year 4 months)•Developed effective communications by analysing large data sets and targeting the right consumers through ML models and creating the right content •Curated and implemented national level social media campaigns to bring Organic and Inorganic leads for multiple targeted customers •Worked in close coordination with multiple internal teams for data collection and platform integration •Introduced NLP Chatbots as a source of lead generation and customer Support services •Integration of Customer Support and Lead Generation for existing and prospective customers
- ManagerBajaj FinservApr 2017 - Aug 2018 (1 year 5 months)•Generated leads for MSME Loans, Loan for professionals, Home Loans, Loan against Property though multiple communication channels such as SMS, Email, Social Media etc •Analysed large amounts of data sets through Salesforce to give out insights for increasing business value •Planned and Designed online and offline campaigns for MSME (Micro, Small and Medium Enterprise) Businesses, Professionals etc. using Salesforce, Oracle-Responsys etc. •Implemented Co-Branded campaigns with multiple clients on SMS, Email, Websites and Social Media
- InternEYApr 2016 - Jul 2016 (4 months)•Worked with Government of India to implement the pilot projects of Technical Centres which supported MSMEs across India •Set up Bhopal Technical Centre from scratch to cater to the needs and requirements of the Heavy Engineering sector MSMEs •Documented the whole process of implementation of Technical Centres to be used by the other teams under the Government of India •Implemented the Technical Centres of Bogra and Dhaka (Bangladesh) by working in tandem with the Government of Bangladesh catering to the Light Engineering MSMEs • Authored a white paper on ‘Financial Inclusion for MSMEs’ which was published in EY’s Quarterly Project Insights
Education
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- International Exchange Program, Marketing/Marketing Management, GeneralKedge Business SchoolJan 2016 - Dec 2016 (1 year)Courses Studied: 1.) Consumer Behavior 2.) Kids Marketing 3.) Positively leading people and Organizational Excellence 4.) Marketing of Services 5.) Simulation study of Supply chain 6.) World Financial Markets and Hedge Funds
- BMaster of Business Administration (M.B.A, MarketingBIRLA INSTITUTE OF MANAGEMENT TECHNOLOGYJan 2015 - Dec 2017 (3 years)
- Engineer’s Degree, ElectronicsSVKMs Narsee Monjee Institute of Management Studies NMIMSJan 2010 - Dec 2014 (5 years)
- SScience - MathsSt anslems JaipurJan 2008 - Dec 2010 (3 years)
- BBhartiya Vidya Bhavans VidyashramBhartiya Vidya Bhavans VidyashramJan 1998 - Dec 2008 (11 years)