Ricardo Habacuc Uscanga Trejo
About
Detail
CMO
Hidalgo, Mexico
Résumé
Jobs
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- FMarketing manager/Public Relations managerFlip Out PachucaJul 2021 - Nov 2021 (5 months)Audited KPIs to track and streamline the execution of Facebook and Instagram ads, reducing ad spending from 2.72% to 0.68%, affecting CPA positively without compromising the sales funnel process.
•Organized partnerships with COCA-COLA, Electrolit, and Grupo Modelo to increase sales by 133 % .
•Consolidated liaison with companies to increase brand presence by 15.6% through strategic alliances exchanging services, cross dynamics in social networks, special offers, etc., monitored in Google Alert.
•Planned public relations and advertising strategies to increase brand awareness by 32.5% within target markets through collaboration with Radio Disney, Explanada Shopping Center, Chicago Bear Pizza, and Solar Cycle Gym.
•Exec - FJunior ManagerFlip Out PachucaJun 2021 - Jul 2021 (2 months)Implemented instruments to measure quality control processes, optimizing the use of cleaning materials by 32% and increasing the positive perception of service by 90% .
•Monitored staff management through instruments for delegation and scheduling of activities such as checklists, process scheduling, and tracking sheets, resulting in an increase in efficiency of 52.3% .
•Established customer Journey Map development through data analysis of the P.O.S. and databases to make the purchasing process more efficient and make this process based on the needs and desires of the consumer, thus increasing repeat purchases by 34% . - WChief MarketingWBTPJan 2021 - Jan 2022 (1 year 1 month)Conducted market analysis through external sources to perform business development strategies identifying optimization opportunities for marketing and sales strategy at a national level, increasing sales by 24 % between three months.
•Implemented institutional communication channels to understand the needs of general managers to develop strategic planning for decreasing operating expenses from 22 % to 5 % within three months.
•Managed the opening of three branches through the development of the CIM to penetrate new markets.
•Headed marketing department, led the ATL and BTL campaigns, standardized KPIs to measure the success of the strategies and campaigns carried out getting maximized ROI (on average) of 400 % on the autho 
MarketingFreelancerJan 2019 - Dec 2021 (3 years)Conducted business analysis through JICA methodology, developing tools and strategies for continuous improvement according to the individual needs of each business unit.
•Planned and development of administrative and operational protocols for 80% process optimization.
•Implemented process to corporate identity analysis as the development of Brand Sense resulting in 90% approval of the service/product by the target market.
•Reviewed the development of Brand Equity through organic strategies in community management.
Education
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- BS in MarketingUniversidad Autónoma del Estado de Hidalgo