U

Urvi Babla

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Entrepreneur | Edtech Marketer and Academic Coach
Karnataka, India

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Résumé


Jobs verified_user 0% verified
  • Trakinvest
    SVP - Marketing and Sales
    Trakinvest
    Apr 2016 - Current (9 years 3 months)
    Our endeavour is to up-skill and provide jobs to the students from tier-2/tier-3 universities in India. To do this, we partner with corporates and universities using various simulation tools (in finance and tech) that provide a practical training environment to aid the classroom theory concepts. I actively focus on building these institutional partnerships. I also focus on overall brand positioning, creative communication and all offline & online campaigns across the right channels to continuously acquire and engage retail customers.
  • Religare Securities Ltd
    Assistant Vice President, Digital Marketing and Online Sales
    Religare Securities Ltd
    Sep 2014 - Apr 2016 (1 year 8 months)
    Digital Marketing and Customer Acquisition Lead generation across channels Set up the marketing operations, standardized processes and set brand guidelines. Catering to on-ground internal branding requirement pan-India. Driving customer campaigns - reactivation, customer acquisition etc for Religare Online. Driving lead generation through Affiliate, SEM, SEO Building the social media presence for RSL across Facebook, Twitter, Linkedin, Youtube Developing content via blog, etc and working on monetisation. Putting marketing KPIs and dashboards in place to track every rupee spent to revenue earned. Manage PnL and ROI. Skills acquired: Google Adword certified, localised marketing, marketing process set-up, digital marketing, c
  • Brandscapes Worldwide
    Marketing Insight and Strategy Consultant
    Brandscapes Worldwide
    Feb 2013 - Sep 2014 (1 year 8 months)
    Provided insights to Marketing Managers of global brands such as Coke and Carlsberg on their product positioning, customer insights, regional market trends, positioning etc. Worked with a domestic food major on their distribution and brand strategy. Skills acquired: Identifying patterns from large sets of numbers, Interviewing senior stakeholders to identify root causes to business problems, developing brand architecture
  • M
    Market Consultant
    Jul 2008 - Mar 2011 (2 years 9 months)
  • I
    Manager, Marketing
    ICICI Securities Ltd
    Jun 2005 - Jul 2008 (3 years 2 months)
    Focused Marketing: Developed a 7 symbol unique flag system for identifying every customer and hence enabling the call centre sales agent Pan-India to pitch the right product to the right customer at the right time. Marketed and Deployed a financial product servicing desk for the retail HNIs Identified the right customer target, built a business plan & PnL, recruited and trained a 150 member team, implemented customer mappings, CRM softwares, identified and measured sales KPIs, built in call quality control procedures.
Education verified_user 0% verified
  • A
    MBA Marketing
    Alliance Manchester Business School
    2008 - 2010 (2 years 1 month)
  • Cummins College of Engineering
    B.E Computer
    Cummins College of Engineering
    2001 - 2005 (4 years 1 month)
  • Indian School Muscat
    CBSE Board
    Indian School Muscat
    1987 - 2001 (14 years 1 month)
  • Indian Institute of Management Bangalore
    Executive Education
    Indian Institute of Management Bangalore
Awards verified_user 0% verified
  • G
    Google Ad Words certification