umer shahid Amazon Product Development & Listing Optimization Specialist at

Lead, Brand Management & Business Intelligence | Amazon Brand Manager | PPC & Advertising Strategy

PMP Products LLC

Feb 2024 - Current (2 years 5 months)

Led brand management, PPC advertising, listing optimization, and business intelligence for a multi-brand Amazon FBA portfolio (Bedding & Home Textiles), scaling from $5M to $15M annual revenue -3x growth. - REVENUE & BRAND GROWTH : Revenue plateaued at $5M with fragmented positioning. Implemented brand optimization, competitive repositioning, and persona-driven GTM across 15+ product lines tripling revenue to $15M. No system to find untapped revenue. Built keyword gap analysis and search query tracking uncovering $200K+ in opportunities and $2.3M in incremental revenue. - AMAZON PPC & ADVERTISING Campaigns lacked funnel segmentation, bleeding spend on broad match. Restructured by match type and funnel stage across SP, SB, and SD — reducin

Amazon Product Development & Listing Optimization Specialist

Next Degree Products

Sep 2023 - Current (2 years 10 months)

At Next Degree, I led high-impact initiatives across product development, listing optimization, advertising, and marketplace strategy, driving scalable growth and operational excellence on Amazon. Product Development & Launch Strategy - Spearheaded end-to-end development for 25+ Amazon products, from market research to launch, achieving Day-1 sales velocity of $15K+ and sustained ranking improvements. - Identified high-margin opportunities through strategic product hunting, launching SKUs with 35%+ profit margins aligned to customer demand and market trends. Listing Optimization & Conversion Growth - Led listing creation and optimization for 50+ products, improving conversion rates by 28% through advanced keyword research, A/B testing, and

Senior Brand Manager

Titan Network

Sep 2023 - Jul 2025 (1 year 11 months)

1. Amazon PPC Optimization: Optimized Amazon PPC campaigns across 15+ client portfolios, achieving $45M+ annual revenue growth through advanced Amazon PPC Management and Scaling strategies. 2. Launch and Rank Strategies: Executed Launch and Rank Strategies for 25+ new products, achieving 85% faster time-to-market and Day-1 ranking positions in top 10 for target keywords 3. Account Audit and Report Analysis: Conducted comprehensive Amazon Account Audits and Report Analysis for TOP 500 Brand, identifying optimization opportunities that improved performance by 35%. 4. Listing Creation and Optimization: Created and optimized 100+ Amazon listings using advanced Listing Optimization techniques, achieving 98% client satisfaction rate. 5. Competito

Senior Brand Manager Amazon

KLARSTEIN Berlin Brands Group

Sep 2022 - Sep 2023 (1 year 1 month)

Major responsibilities of this role are to lead teams within the agency that provides E-commerce Management and Amazon PPC Advertisement services to Million Dollar Amazon Brands and World Renowned Brand Aggregators And Companies Based upon M&A models. • Managed $50 Million portfolio of 800+ products across various niches on Amazon. • Achieved 3x sales growth, Surpassing revenue targets. • Implemented strategic pricing and promotion strategies, optimizing margins and maximizing sales volume, leading to substantial increase in overall profitability. • Developed and executed comprehensive brand strategies for each product category. • Led team of brand managers and collaborated with cross-functional departments. • Optimized product listings

Brand Manager Amazon

Berlin Brands Group

Aug 2021 - Aug 2022 (1 year 1 month)

• Spearheaded strategic brand plans for multiple product lines to increase market share by 25% and brand awareness. • Researched market trends to identify customer needs and preferences for strategic planning. • Compiled product and customer data to generate informed profit projections. • Organized and delivered training sessions for new product content and technological advancements. • Created and managed budgets to maximize brand reach and engagement. • Planned, implemented, and tracked sales and marketing strategies to promote brand products. • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging. • Developed and executed branding campaigns to educate target audiences on product

Senior Brand Growth Strategist

Perch acquired by Razor Group

Jul 2020 - Aug 2021 (1 year 2 months)

- Masterfully orchestrate thriving business portfolio of over 100+ high-demand products, generating staggering monthly revenue of 1.5 Million! Experience the art of seamless management as drive unparalleled success and deliver exceptional results. - Successfully managed 3 different marketplaces in 11 months on time and within budget. - Streamlined business outreach and re-engagement of lost customers in coordination with the Marketing department. - Managed employee-related issues encompassing labor, turnover & diversity. - Allocated resources to planned programs according to business objectives.

Ecommerce Specialist Amazon

Extreme Commerce

Dec 2019 - Dec 2020 (1 year 1 month)

• Participated in 5 launches of other Bootcamp students under EC Umbrella. • First Launch: Conducted product competitor analysis, identified top keywords for PPC targeting and learned optimization methods. • Second Launch: Conducted basic patent checks and sourced products at required prices, leading to full launch after a 2-week process. • Third Launch: Conducted extensive keyword research, extracted top relevant keywords, incorporated them into listing content, and created variations. Took part in launch and ranking process, including ATC (Add to Cart), MC1, MC2, and IM campaigns. • Fourth and Fifth Launch: Managed teams, providing guidance to new team members, offered suggestions to newcomers, created work plans, an

Amazon Launch Manager

Extreme Commerce

Dec 2019 - Dec 2020 (1 year 1 month)

• Participated in 5 launches of other Bootcamp students under EC Umbrella. • First Launch: Conducted product competitor analysis, identified top keywords for PPC targeting and learned optimization methods. • Second Launch: Conducted basic patent checks and sourced products at required prices, leading to full launch after a 2-week process. • Third Launch: Conducted extensive keyword research, extracted top relevant keywords, incorporated them into listing content, and created variations. Took part in launch and ranking process, including ATC (Add to Cart), MC1, MC2, and IM campaigns. • Fourth and Fifth Launch: Managed teams, providing guidance to new team members, offered suggestions to newcomers, created work plans, and maintained rec

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Brand Manager Amazon

Ryeziio Brand

Feb 2019 - Oct 2019 (9 months)

• Resolved complex Amazon account issues for clients, demonstrating expertise in navigating brand name alterations, product packaging modifications, manufacturing origin adjustments, IP violation complaints, and effectively resolving suppressed and gated category challenges. • Orchestrated the successful launch of a new product within an existing product family, leveraging comprehensive price point analysis, content optimization, and strategic marketing techniques to drive maximum visibility and sales. • Optimized listings for existing products by meticulously following listing pre-requisites checklists, employing social listening tactics to stay attuned to customer preferences, and conducting thorough keyword research ana

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Product Launch and Marketing Specialist

Thrive Marketings The Brand Development Agency

Sep 2018 - Apr 2019 (8 months)

• Performed detailed product research analysis to identify a suitable product within the client's budget. • Conducted niche analysis and sourced the product from China. Shortlisted three suppliers and evaluated their products. • Conducted extensive keyword research analysis using H10, Brand Analytics (BA), and ZonGuru. • Created and optimized listings based on social listening insights. • Successfully filed a patent for the product after making design alterations. Also filed for a brand registry with Amazon.

Senior Amazon Brand Manager

Stanley Black Decker Inc

Nov 2017 - Nov 2019 (2 years 1 month)

- Successfully managed PPC campaigns for a diverse range of 100+ SKUs, achieving a significant reduction in TCOS from 38% to 14%. - Utilized comprehensive Amazon ASIN data analysis to identify trends, propose effective strategies, and execute them for improved performance. - Efficiently handled day-to-day operations to drive growth and maximize results across Amazon accounts. - Played a key role in optimizing product sourcing, resulting in a notable 11% increase in profit margins. - Prepared well-structured documentation for approval in Amazon's gated categories, ensuring compliance and access to restricted product segments. - Maintained regular communication with Amazon partners, fostering strong customer relations and enhancing collaborat

Top Rated Plus Amazon FBA Consultant

Upwork

Jan 2016 - Dec 2017 (2 years)

• Collaborated with 100+ clients globally, including Amazon sellers, E-commerce enthusiasts, and entrepreneurs. • Implemented effective sales funnels to drive client acquisition and boost revenue. • Managed a team of 9 SEO marketing professionals, ensuring optimal performance and results. • Enhanced brand visibility and authority by effectively communicating the unique benefits of businesses. • Conducted in-depth keyword research to optimize content and improve search engine rankings. • Developed comprehensive strategies to elevate clients' brands and position them competitively in the market. • Revamped product listings through impactful copywriting and SEO optimization, resulting in a significant 12% increase in conversion

umer shahid

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