Umera Noor Fatima

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Social Media Manager

iDepo Reporters

Jan 2025 - Current (1 year 4 months)

Led multi-platform content strategy (LinkedIn, Facebook, Instagram, YouTube, Blog, and Email Marketing) tailored to legal professionals. Created impactful reels, thought-leadership posts, case-specific tips, educational videos, and client features. Built monthly reports with KPIs tracking audience growth, engagement, reach, and lead conversions. Produced presentations for internal teams and client pitches. Maintained brand voice rooted in values: assurance, smart solutions, and meaningful relationships. Created organic marketing funnels and collaborated with tech, transcription, and operations teams to ensure cohesive branding.

B

Social Media Manager

Best Access Doors

Jan 2024 - Dec 2025 (2 years)

Developed content aligned with industry SEO and brand goals. Supported product launches and monthly campaign planning. Handled social media calendar, visual asset creation, and post scheduling using Later & Buffer.

L

Operations Manager & Social Media Report Specialist

Love Furniture

Jan 2023 - Dec 2024 (2 years)

Developed content aligned with industry SEO and brand goals. Supported product launches and monthly campaign planning. Handled social media calendar, visual asset creation, and post scheduling using Later & Buffer.

O

Digital Marketing Manager

Oxegen Media

Jan 2022 - Dec 2024 (3 years)

As a Digital Marketing Manager, I successfully managed 7+ client accounts by developing tailored strategies for both B2B and B2C models. I executed influencer campaigns, worked on Squarespace, product launches, and lead magnets while overseeing analytics, ad performance reviews, and team coordination. Additionally, I utilized Squarespace to manage the backend of client websites, ensuring seamless integration of marketing efforts and enhancing user experience. This experience allowed me to refine my skills in account management and strategy development, further supporting our marketing initiatives.

T

Lead Generation & Social Media Manager

Terra Nest Properties

Jan 2022 - Dec 2023 (2 years)

As the Lead Generation & Social Media Manager, I successfully delivered over 78 leads in a single 7-day campaign while adhering to a tight budget. I utilized Facebook Ads Manager, CRM tools, and Google Analytics to enhance lead-to-client conversions, providing valuable market insights and developing detailed buyer personas tailored for UAE-based property seekers. Additionally, I leveraged my skills in email marketing and Mailchimp to create targeted campaigns that further engaged potential clients. While Squarespace was not a primary focus, my experience in creating engaging content, including video reels for Terra Nest Properties, contributed to our social media strategy and increased brand visibility. Furthermore, I implemented efficient

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Digital Marketer Team Lead

Pagie Portal

Jan 2021 - Dec 2022 (2 years)

Led a digital marketing team of 15+ across content, design, and strategy. Conducted daily standups and bi-weekly performance reviews. Delivered SOPs and training documents for onboarding and workflow.

B

Catalogue Manager & Social Media Manager

BabyStore

Jan 2020 - Dec 2021 (2 years)

Managed product uploads, descriptions, and meta content for 1,000+ SKUs. Curated product-based content calendars and seasonal campaigns. Synced catalogue with organic & paid social media efforts for promotions.

Umera Noor Fatima

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