Ulises Garrido Rodríguez

Ulises Garrido Rodríguez

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Growth Marketing - Digital Transformation
Mexico City, Mexico

Contact Ulises regarding: 

work
Full-time jobs
Starting at USD7K/month

Timeline


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Résumé


Jobs verified_user 0% verified
  • AB InBev
    Growth and Lifecycle Marketing Manager
    AB InBev
    Jun 2021 - Aug 2022 (1 year 3 months)
    - Develop and execute growth strategies and marketing campaigns for Menú Digital (SaaS Platform) across LATAM (5 Countries), focused on improve customer acquisition, engagement, and retention of customers, leading a team of 2 direct reports. - Monitor campaign results and drive competitive analysis, identifying consumer insights and translate data into actionable plan. - Drive market research conducting surveys, interviews, and product data for audience segmentation. - Lead the measurement and optimization of marketing communications across all consumer touchpoint by executing website analytics and A/B testings. - Collaborate with senior stakeholders to identify analytics challenges and propose solutions for driving performance and enh
  • G
    Regional Marketing Project Manager
    Google (Workspace)
    Jan 2021 - May 2021 (5 months)
    - Create and execute marketing strategies and project management for Google Workspace, across LATAM (MX, EM, Brasil). Develop key account strategies to drive awareness, demand generation and customer acquisition. - Test, learn, iterate and scale by driving continuous improvement in efficiency measuring, reporting and optimizing performance across all acquisition channels to ensure ROI. Lead client negotiations, close the deal, and ensure commitments are met. TVC via The8Agency * Responsible for marketing and program execution creating leads, demand generation, drive adoption and accelerate deals across LATAM for Google Workspace. * Measure and track campaign (Demand Gen & ABM) performance to drive optimization (test assets, messaging, b
  • H
    Growth Marketing Manager
    Hi Doc Solutions
    Sep 2016 - Jan 2021 (4 years 5 months)
    - Create and implement growth marketing activities for Medical SaaS platform from concept creation to execution across Mexico and Colombia leading a team of 7 direct reports - Lead marketing campaigns to increasing Hi Doc client portfolio and obtain Series A investment. Conduct market research, analyzing quantitative and qualitative data to execute the business model strategy offering a unique value proposition - Own and drive department budget management and forecast, creating monthly and annual reporting. Establish and develop strategic relationships including medical influencers to improve brand positioning and customer engagement. - Drive KPI tracking and create data visualization dashboards to facilitate decision making - First priva
  • Ford Motor Company
    Incentives and Marketing Coordinator
    Ford Motor Company
    Aug 2014 - Aug 2016 (2 years 1 month)
    - Oversee day-to-day vehicle incentives and promotion strategies, creating strategic planning based on market trends. Own and drive Ford dealer relocation operations to boost sales and operational expansion. - Create communication materials for the incentive programs to Ford Dealers to increase retention and increase dealer's satisfaction. - Drive P&L and financial statement review, monitoring dealer's performance ensuring corporate financial goals - Co-founded the “Ford MX Innovation Committee” in partnership with the Ford Research and Innovation Center in Silicon Valley in 2015. * Create and develop vehicle incentives and promotion strategies. * Coordinate and communicate incentive programs to Ford Dealers, resulting an increase of d
Education verified_user 0% verified
  • Udemy
    MBA in a Box
    Udemy
    Jan 2023 - Current (2 years 5 months)
  • LinkedIn
    Lead Generation Machine
    LinkedIn
    Jan 2022 - Mar 2022 (3 months)
  • Stanford University
    Design Thinking Bootcamp
    Stanford University
    Jan 2016 - Jun 2016 (6 months)
  • Stanford University
    Bootcamp, Entrepreneurship/Entrepreneurial Studies
    Stanford University
    Jan 2016
  • L
    Business, Management, Marketing, and Related Support Services
    London Business School
    Jan 2013
  • U
    Bachelor of Science in Marketing
    Universidad Iberoamericana, Ciudad de México
    Jan 2010 - Jan 2014 (4 years 1 month)