Luis Ulises Estrada Aguilar

Luis Ulises Estrada Aguilar

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Senior product manager & designer
Mexico City, Mexico

Timeline

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Résumé

Jobs verified_user 0% verified
  • Flat.mx
    Senior product manager (Acquisitions)
    Flat.mx
    May 2022 - Dec 2022 (8 months)
    - As Product Manager, I successfully defined the vision and product strategy for the seller customer, focusing on understanding the needs of the people who want to sell their property
    - I played a key role in redefining the entire seller's journey, collaborating with cross-functional teams to develop the tools, communication and processes necessary to achieve this
    - Through these efforts, we were able to reduce the time it took for a property to be listed and ready to sell by more than 50%
  • Jüsto
    Senior product manager
    Jüsto
    Jun 2021 - May 2022 (1 year)
    - As Product Manager at Jüsto, I led the ideation, definition and creation of digital products within the company's ecosystem, including B2B projects, advanced data analytics and community buying
    - I successfully executed the full lifecycle of these products from idea to validate Product-Market Fit
  • Sura
    Senior product designer
    Sura
    Jun 2020 - Jun 2021 (1 year 1 month)
    - As Senior Product Designer at Afore SURA, I played a crucial role in the development and enhancement of our digital products, including the mobile app, web portal and customer service kiosks
    - One of the most interesting projects I participated in was a self-onboarding on a web platform that helped to significantly increase monthly customer acquisition
  • M
    Product manager
    Mibo
    Dec 2019 - Jun 2020 (7 months)
    - As Product Manager, I had the opportunity to lead the existing debit card product and at the same time bring to life a new 100% digital credit card product
    - I was responsible for defining the functionality and ensuring the development and launch in 7 months of this new product ensuring that it was developed efficiently and effectively
  • TiendaPago
    Digital product designer
    TiendaPago
    Dec 2018 - Nov 2019 (1 year)
    - As Product Designer, I had the opportunity to shape the customer experience for small stores in Mexico and Peru
    - One of my biggest accomplishments was leading the definition and improvement of the conversational experience TiendaPago's Chatbot ("Iris") on Whatsapp
  • Tata Consultancy Services
    UX Manager
    Tata Consultancy Services
    Aug 2016 - Nov 2018 (2 years 4 months)
    - I founded and successfully grew an internal cell for the design and development of digital products for TCS clients in the banking, finance and insurance sectors
    - Within the first year we grew 200% monthly revenue for TCS and went from 1 to 15 highly skilled professionals
  • V
    Co-founder & product director
    Vest Wealth Management
    Aug 2015 - Nov 2018 (3 years 4 months)
    - I was responsible for driving the overall strategy and vision for our product design and user experience across all digital channels
    VEST Wealth Management was a high-growth technology and financial startup that helped people take control of their finances and make informed investment decisions
  • BBVA en México
    Lead UX Designer - Contractor
    BBVA en México
    Jul 2014 - Jul 2016 (2 years 1 month)
    - I played a key role in Bancomer's digital transformation. I contributed to the development of several digital products across all channels, including web, mobile, intranet, ATMs and customer service offices
    - In addition, I led the company's first usability and user experience workshops, demonstrating my expertise in driving positive user experiences and innovation within the organization
  • BBVA en México
    Web & UX Designer - Contractor
    BBVA en México
    Jul 2013 - Jun 2014 (1 year)
  • Tata Consultancy Services
    Lead UX Designer - Contractor in BBVA Bancomer
    Tata Consultancy Services
    Jul 2013 - Jul 2016 (3 years 1 month)
  • F
    Front-end developer
    FCDigital Diseño Web & eMarketing
    Apr 2011 - Jun 2013 (2 years 3 months)
    - As a Web Developer I worked in the creation of unique websites, from scratch and custom made with technologies such as HTML5 / CSS3 and Javascript
    - Also using frameworks like Bootstrap and content management systems like Wordpress and Joomla
  • S
    Freelance editor
    SCLBits
    Jun 2010 - Jun 2011 (1 year 1 month)
    - Research, creation and editing of digital content on technology and web culture for the Conéctica blog
Education verified_user 0% verified
  • Crehana
    Métricas de producto y KPIs
    Crehana
    Mar 2022 - Apr 2022 (2 months)
  • Platzi
    Curso de Métricas para Startups: North Star Metric
    Platzi
    Nov 2021 - Dec 2021 (2 months)
  • Platzi
    Curso de Arquitectura de la Información con Usaria
    Platzi
    Oct 2021 - Nov 2021 (2 months)
  • U
    TSU TIC, Multimedia and E-Commerce
    UTEZ
    Jan 2009 - Dec 2011 (3 years)
  • U
    Engineering, Information and Communication Technologies
    UTEZ
    Jan 2009 - Dec 2013 (5 years)
Projects (professional or personal) verified_user 0% verified
  • BBVA en México
    Website Inmuebles Bancomer
    BBVA en México
    Jun 2015 - Current (11 years 5 months)
    Dynamic and interactive website using responsive web for the Real Estate Mexico/Non Financial Assets Direction, with the main purpose of digitally promote the residential properties in the stock using Marketing Data Sheets per property including photo-galleries and attractive tools to improve Customer Experience. Automatising the daily update of the site interconnected with the GUIA system