Udipta A&R & Artist Management | ML and Data Science

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Creative strategy, campaign planning, influencer content.

Jan 2026 - Current (9 months)

Led the overall creative direction for COLTRA's brand identity and visual strategy.
Planned and managed influencer marketing campaigns from concept to execution.
Directed designers, video editors, and content creators to maintain brand consistency.
Developed creative concepts for social media, advertising, pitch decks, and client presentations.
Managed content calendars and campaign workflows across Instagram, YouTube, and other digital platforms.
Collaborated with artists, brands, and creators on branded campaigns and marketing initiatives.
Oversaw creative asset production, including graphics, motion content, and promotional materials.
Ensured all creative output aligned with client objectives and COLTRA

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Intelligent Urban Asset Analysis: A Scalable Deep Learning Based Inspection Model for Guwahati City

Sep 2023 - Current (3 years 1 month)

Creating an efficient urban asset management solution tailored for Guwahati city, focusing on tracking trees, garbage bins, and traffic signs, and generating visual reports.

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LOST PHONE TRACE: EMPOWERING USERS TO REPORT AND TRACK LOST SMARTPHONES WITH ADMIN ACCESS

Jul 2023 - Sep 2023 (3 months)

Developed a mobile application to simplify the process of reporting lost phones and devices on railways. Authorized Train Ticket Examiners (TTs) will utilize this app, allowing victims to report losses directly to them. These reports will then be seamlessly uploaded to a centralized database. Administrators can access this database through their version of the app using secure credentials, enabling them to make necessary edits.

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Enhancing Deep Learning Algorithms for Real Time Human Body Detection

Jan 2023 - Jun 2023 (6 months)

Conducted a comparative analysis on three neural network architectures: Single Shot Detector, YOLO, and Faster R-CNN. These models were trained on a custom dataset containing labeled classes of human parts such as hand, face, and body. Following training, the custom models were tested on both live and recorded feeds, with their performance compared based on the mean average precision (mAP) parameter.

Template Generation (Graphic asset for Ads, Posters and Web UI)

freelance

Sep 2022 - Current (4 years 1 month)

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Comparative Analysis of Algorithms for Full Human Body Detection based on their Accuracy: A Deep-Learning based Approach

Aug 2022 - Jan 2023 (6 months)

A research project aimed at identifying a more efficient machine learning model, focusing on accuracy, for detecting human bodies. This project intends to apply the model practically in surveillance and survivor detection.

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Teacher's Daily

Jul 2022 - Aug 2022 (2 months)

DESIGNING OF A SCHEDULING APPLICATION DEDICATED FOR TEACHERS TO MANAGE DAILY WORK ACTIVITIES

Graphic Designer & Creative Designer (Freelance)

freelance

Jun 2020 - Current (6 years 4 months)

Designed social media creatives, ad campaigns, and branding assets.
Created album covers, event posters, and promotional graphics for artists and record labels.
Developed logos, pitch decks, and marketing materials.
Produced visual content using Adobe Photoshop, Illustrator, Canva, and Figma.
Worked with music labels, creators, and brands on digital campaigns.

Udipta

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Udipta

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