Founder & Creative Strategist
Aura Minimalist Lifestyle Brand
Aug 2024 - Current (2 years)
Built Aura as a minimalist lifestyle brand driven by clarity, authenticity, and emotional connection – designed to simplify how people express identity. Defined brand tone, messaging pillars, and audience segments that improved engagement and brand retention by 2x over campaign cycles. Directed visuals, design language, and storytelling-resulting in 40% higher user recall on social content. Automated audience engagement (data capture and feedback) using no-code tools, increasing response rate by 30%.