7 years of professional experience in UI/UX design, full stack development & digital marketing. Worked in Asian, American, European markets with expertise in eCommerce industry. Proven track record with multiple skill-set with a rich history of positive client feedback & quality of work.
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Developer | Marketer
Interiors Inside
Aug 2023 - Current(3 years 1 month)
Created Meta Ads for interior design firm with lead generation objective and achieved positive ROASDesigned websites & handled social media for companies like interiorinside, MadisBakery, MahamayaKitchen Hub, Spiritual Travellers etc.
PPC Executive
UniAthena
Mar 2023 - Jun 2023(4 months)
Create & handle brand advertising on Facebook & Instagram through facebook ads manager for the start-up.Strategize for their monthly webinars. Create campaigns to get users, enrollment & claims.Analyse past data on power BI to find profitable countries, keywords & courses & double down on the profitable areas & reduce the unprofitable ones.Analyse the open rate, CTR of email campaigns on webinar emails. (Thank you, Follow up & post follow up)Oversee brand engagement & conversion campaign with right interests, targeting & ad creatives.
Web-Developer
Fiverr
May 2018 - Dec 2022(4 years 8 months)
Designing & developing websites & landing pages on WordPress, Shopify & wix.Customization using plugins like elementor, pagefly & zipify.Prototype & wireframe on Figma for CRO to reduce Bounce rate on websites & increase subscribers.Running paid advertising campaigns on Facebook & Instagram via meta ads platform. Handled $2K/m budgetCreating email automations like abandoned-cart, post-purchase for ecommerce stores via mailchimp & Klaviyo.Find & pitch Instagram influencers for paid partnership with eCommerce brands. Worked with influencers with 100K followersWrite compelling ad copy & product descriptions.Worked with over 100 brands, earning over 100+ five-star reviews and stellar feedback on my profile.
Education
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B.com
Calcutta University, B.com
Jan 2014 - Jan 2018(4 years 1 month)
CLAT (AIR 3837) (dropped out in 2nd year)Udemy Alumni (Online Bootcamps).Web design & development BootcampDigital Marketing Bootcamp
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CBSE
Hariyana Vidya Mandir, CBSE
Jan 2002 - Jan 2014(12 years 1 month)
8.6 CGPA, AISSE68.7% Commerce, AISSCEActivities - Karate, Football