T

Tushar Bharadia

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Ontario, Canada

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Jobs verified_user 0% verified
  • G
    Influencer Manager
    Glassdoor LLC
    Feb 2024 - Current (2 years 4 months)
    Managed 20+ recurring creator partnerships across Instagram, TikTok, and LinkedIn, partnering with top career creators including Corporate Natalie, Salary Transparent Street, Hanna Gets Hired, Career Colin, Max Selwood, Hack Your HR, Sam Wilson, Janel Abrahami, Steph and Den and more.Produced and optimized 150+ creator assets, including IG Reels, Tik Tok videos, Stories, LinkedIn posts, podcasts, newsletter features, and UGC extensions.Drove strong content performance with creators averaging 14K-40K organic views per IG Reel, outperforming channel averages by 2-3x.Successfully negotiated budgets ranging from $10,000-$300,000, securing competitive CPMs and CPEs while maximizing reach, engagement, and usage rights value.Collaborated with crea
  • S
    Influencer Marketing Manager
    Spin Master Ltd
    Sep 2022 - Feb 2024 (1 year 6 months)
    Oversaw $3M+ annual influencer budgets across a global portfolio of entertainment and toy brands, including PAW Patrol, Gabby's Dollhouse, Bakugan, Air Hogs, Rubik's Cube, Kinetic Sand, Cool Maker, Monster Jam, Hatchimals, Tech Deck, League of Legends, and more.Led annual influencer strategy planning by analyzing trends, platform updates, cultural moments, and creator behaviours to drive innovation, brand relevance, and ROI.Built and authored global influencer playbooks to guide international markets on creative standards, tone, KPIs, reporting frameworks, and content best practices.
  • S
    Influencer Marketing Specialist
    Spin Master Ltd
    Jul 2020 - Sep 2022 (2 years 3 months)
  • S
    Social Marketing Specialist
    Spin Master Ltd
    Sep 2019 - Jul 2020 (11 months)
  • E
    Influencer Marketing Specialist
    Endy
    Jul 2018 - Aug 2019 (1 year 2 months)
    Built and managed relationships with 300+ Canadian influencers for the #EndyPartner program, spanning athletes, celebrities, artists, macro creators, and micro creators.Identified, onboarded, and managed influencer partnerships to deliver authentic, on-brand storytelling and highly engaging social content.Owned weekly, monthly, and quarterly reporting using KPIs including CPE, engagement, and promo code performance driving $200K+/month in Shopify promo code redemptions.Leveraged creator relationships to support major marketing campaigns, nationwide brand events, video shoots, and experiential activations to deepen creator engagement.Partnered with Digital Marketing to amplify influencer content through paid social and integrated performance
  • Zeno Group
    Senior Account Executive
    Zeno Group
    Mar 2018 - Jun 2018 (4 months)
    Managed key client accounts including Barilla Pasta, Swiss Chalet, New York Fries, Culinary Tourism Alliance, Reactine, and Benadryl, providing day-to-day support and strategic counsel.Served as primary client contact, delivering ongoing updates, recommendations, and industry insights to guide PR and communications strategy.Researched, wrote, and edited media materials including press releases, pitches, fact sheets, message maps, and briefing documents.Planned and executed media relations programs across trade, business, and vertical outlets, aligning story angles with client priorities.Secured national coverage and coordinated spokesperson interviews across traditional and digital media by developing compelling, newsworthy pitch angles.Exp
  • DDB Canada
    Community Cultivator
    DDB Canada
    Apr 2016 - Aug 2017 (1 year 5 months)
    Managed a portfolio of international clients including Moët Hennessy, adidas, Portuguese Cork Association (APCOR), Capital One, Esso, McDonalds Canada, and Dairy Farmers of Canada.Planned and executed large-scale brand events and high-visibility activations such as:TIFF Moët & Chandon Gala Green Room - generated 140M+ media impressions annuallyVeuve Clicquot Yelloweek (2014–2016) — earned 75M+ media impressionsHennessy Artistry (2014 & 2015) - earned 12M+ media impressionsSecured and coordinated national media participation for international press trips; led full logistics and on-site management for global media and influencer delegations.Partnered with global agencies to produce monthly status reports, highlighting Canadian market performa
  • DDB Canada
    Communications Coordinator
    DDB Canada
    Feb 2014 - Mar 2016 (2 years 2 months)
  • DDB Canada
    Public Relations Intern
    DDB Canada
    Sep 2013 - Jan 2014 (5 months)
    Led media relations efforts including pitching, product seeding, story development, and securing editorial placements across major traditional and digital outlets.Ensured seamless client communication and ongoing strategic support through regular updates, insights, and recommendations.
Education verified_user 0% verified
  • Centennial College
    Public Relations Certificate
    Centennial College
    Sep 2012 - May 2013 (9 months)
  • Humber College
    Business Management Diploma
    Humber College
    Sep 2005 - May 2008 (2 years 9 months)