Tulasi Ponduri SFMC Developer

Salesforce Marketing Cloud Specialist

Geotab

Oct 2025 - Current (11 months)

• Executed operational, transactional, and service-related communications including outage notifications, maintenance alerts, migration messaging, compliance updates, and product notices. • Partnered with Support, Product, Engineering, and Customer Care teams to gather requirements and deploy structured communications tied to operational triggers. • Built and deployed lifecycle communications within approved automation platforms in coordination with the Marketing Automation function. • Maintained communication playbooks and standardized templates for operational and support events. • Conducted QA on messaging, segmentation, and trigger logic to ensure accuracy and compliance. • Monitored delivery performance and engagement metrics for opera

SFMC developer

Verizon

Oct 2021 - Jul 2025 (3 years 10 months)

• Built and maintained customer journeys, triggered communications, and automated workflows using Journey Builder and Automation Studio. • Supported day-to-day SFMC operations and cross-channel marketing campaigns across email and SMS. • Developed dynamic email templates and landing pages using HTML, CSS, AMPscript, and SSJS. • Implemented REST API integrations and data flows between SFMC and internal enterprise systems. • Managed audience segmentation, data imports, and Data Extensions using SQL and Contact Builder. • Performed technical QA, deployment scheduling, monitoring, and post-launch validation for enterprise campaigns. • Collaborated with marketing, IT, and business teams to deliver enhancements and new SFMC capabilities. • Worked

Email Marketing Specialist

Nationwide

Sep 2019 - Sep 2021 (2 years 1 month)

• Created triggered sends and provided REST API payload examples for integration use cases. • Configured and administered Salesforce Marketing Cloud environments and marketing automation workflows. • Built responsive email templates using HTML, CSS, and AMPscript for enterprise campaigns. • Managed subscriber data, segmentation, imports, and query-driven audience creation. • Provided deployment scheduling, QA, troubleshooting, and production support for email campaigns. • Served as a technical SME for SFMC data management, scripting, APIs, and integrations.

SFMC Developer

Kroger Technology

Mar 2019 - Aug 2019 (6 months)

• Collaborated with Marketing, Merchandising, Loyalty, and Analytics teams to gather campaign requirements and ensure timely execution of customer communications. • Built and deployed personalized email campaigns using Salesforce Marketing Cloud, leveraging dynamic content, AMPscript, and audience segmentation. • Developed and maintained automated customer journeys for onboarding, promotional offers, abandoned cart, re-engagement, and loyalty programs using Journey Builder. • Managed subscriber segmentation, Data Extensions, SQL queries, and audience targeting to deliver relevant customer experiences. • Conducted end-to-end QA of email content, personalization logic, links, tracking parameters, and deployment configurations prior to launch.

Informatica Developer

Dell Technologies

Nov 2017 - Mar 2019 (1 year 5 months)

Worked for Dell Financial Services (DFS),To establish an enterprise wide data governance program that substantially improves the quality, consistency, usability and security of business information across the Dell enterprise. Data will be processed through IDQ from different source systems – UDB, IDP, SQL server to Oracle SQL server for implementing set of business rules to perform data quality check. Business rules with exceptional data is verified by business users for invalidity reason. Finally, Customer reports are generated with target table data using tableau. Worked on ESP as informatica developer.

ETL Developer

ANVIPRO IT SOLUTIONS PRIVATE LIMITED

Jun 2014 - Aug 2015 (1 year 3 months)

worked as informatica. developer

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