Troy White

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Freelance consultant

HighTouch Consulting

Aug 2022 - Jan 2023 (6 months)

- Develop growth strategies for clients through marketing, operations, sales, and capital-raising techniques - Redefined client's positioning using insights gathered from customer research, leading to 20% growth in lead conversions - Carry out data collection and analysis for clients to determine areas of opportunity and competitive advantage -Drive execution of projects by making trade-offs and anticipating risks while ensuring frequent and clear communication with clients

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Marketing strategist

Kinetix Air

Jul 2022 - Jan 2023 (7 months)

- Develop digital marketing strategies across email, social, and search - Generate leads through both inbound and outbound sales techniques

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Freelance product & marketing strategist

Nav.it

Jul 2022 - Jan 2023 (7 months)

- Analyze key customer touchpoints to improve marketing funnel development and customer retention. - Optimized onboarding flow by adopting efficient and engaging UX principles, reducing churn by 8%.

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Finalist

CPE Startup Launch Weekend

Mar 2022

- Placed 4th in Startup launch pitch competition - Attended a 54 hour long workshop, developing an idea, forming teams, interviewing customers, launching an MVP, and pitching our product to panelists - Our product was a website that allowed people to lend out their surfboards to people in exchange for money, giving more opportunity for surfers to make money off their equipment and for travelers to rent out the right boards for them

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Product management intern

Nav.it

Jan 2022 - Jul 2022 (7 months)

- Increased WAU by 37% through introduction of new “Weekly Insights” notification feature - Worked with engineering and design teams to organize sprint efforts, establish OKRS, and build product roadmap - Define epics, user stories, and acceptance criteria while prioritizing and maintaining product backlog -Analyze product data in Metabase to influence product development and measure A/B testing efforts

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Digital marketing strategist

Nav.it

Jun 2021 - Dec 2021 (7 months)

- Responsible for concept to launch of new student ambassador program, leading to 40% more downloads among the college demographic - Led A/B testing efforts for digital marketing campaigns, optimizing ad creative based on performance - Defined buyer personas, customer journeys, and competitive positioning to inform social messaging and content creation

Director of sponsorship

American Marketing Association

Apr 2021 - Apr 2022 (1 year 1 month)

- Acquired $800 in sponsorship funding through cold calling and other outreach techniques - Generated lead list through outbound prospecting while maintaining up-to date CRM information - Effectively educated clients on benefits of AMA services and product offerings

Nationals team

American Marketing Association

Feb 2021 - Jun 2021 (5 months)

- Attend and compete in the International Collegiate Conference

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Assistant lacrosse coach

Oak Park High School

Jan 2021 - Dec 2021 (1 year)

- Developed team strategies and practice procedures with other coaches - Generated positive team chemistry through various exercises - Mentored players by teaching and displaying integrity

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Head marketing and business development intern

StratDev Digital Marketing

Sep 2020 - Dec 2020 (4 months)

- Oversaw team dedicated to building and managing relationships with partners across digital landscape - Implemented lifecycle optimization strategy focused on amplifying conversion goals, resulting in 2% higher conversion rate - Tracked user engagement across channels to identify areas of blockage and missed opportunity

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Market data analyst

Stellar Moto Brand

May 2020 - Jul 2020 (3 months)

- Built and translated Google Analytics dashboard for early stage startup in order to aid data tracking efforts - Developed and executed full-funnel marketing campaigns utilizing Facebook Ads Manager, leading to 62% increase of customer acquisition - Conducted data analysis in order to identify key market segments and provide audience interest reports

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Global trade marketing intern

Limoneira Company

Feb 2020 - May 2020 (4 months)

- Defined buyer personas, customer journeys, and pain points to inform social messaging and content creation - Conducted market research and competitive analysis in order to create unique selling proposition and adjust positioning - Measured company traffic and global digital footprint with Google Analytics while identifying growth opportunities across international market segments -Led strategic development for new product launch campaign, aligning pricing and messaging to target niche market subsegment

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Customer service representative

SunLife Organics

Sep 2014 - Dec 2018 (4 years 4 months)

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Troy's behavioral traits
Troy's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.