T
Tristan Grayson
About
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Dallas, Texas, United States
Résumé
Jobs
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Sales Director, Mid-Market North AmericaBluebeam, Inc.Jun 2024 - Jan 2026 (1 year 8 months)• Led 12 Mid-Market AEs across U.S. and Canada, achieving 140–170% quota attainment — 170% in Q1 2025 ($3.57M vs. $2.10M quota) and 152% in Q2 2025 ($4.13M vs. $2.73M quota).
• Delivered $15M+ in ACV over tenure through structured pipeline discipline, rigorous deal inspection, and direct coaching on Challenger and MEDDIC methodologies.
• Built Bluebeam's Mid-Market Public Sector GTM motion from scratch — defined ICP, built procurement roadmap, and generated $500K+ net-new ARR within the first two quarters.
• Reduced aged pipeline by 50% by implementing structured cadences, stage-exit criteria, and rep-level accountability tied to CRM hygiene and weekly deal reviews.
• Launched cross-sell motion (Bluebeam → GoCanvas/SiteD- IManager, Account ExecutivesIntuit – MailchimpApr 2022 - Jan 2024 (1 year 10 months)• Selected as founding member of the leadership cohort tasked with building Mailchimp's first structured sales organization following acquisition by Intuit.
• Designed and scaled segmented GTM motion across SDR, outbound ISR, and SMB conversion teams; led 8 AEs with 20 SDRs aligned in a matrix model.
• Implemented pipeline discipline and CRM standards that improved forecast visibility and rep accountability across the org; coaching cadences tied to Challenger and MEDDIC frameworks.
• Developed outbound messaging and enablement frameworks that improved email open rates by 15% and increased qualified meeting generation.
• Drove 130%+ team attainment; contributed to transitioning Mailchimp from a self-serve product into a r - Senior Inside Sales Representative & Team LeadIntuitJan 2020 - Apr 2022 (2 years 4 months)• Exceeded $1M+ annual acquisition quota by 50%+ while managing a portfolio of high-value mid-market accounts (200–2,000 employee organizations).
• Promoted to Team Lead; coached peers on pipeline management, account strategy, MEDDIC qualification, and sales process execution.
• Deployed upsell and cross-sell motions to deepen account value and improve retention across the SMB and mid-market segment.
• Built account plans using customer data, buying signals, and business objectives to identify expansion opportunities and accelerate deal cycles. - Business Sales Representative & Team LeadVerizon BusinessJan 2016 - Jan 2020 (4 years 1 month)• Managed Verizon's SMB and mid-market business footprint across Dallas-Fort Worth — built relationships with retail leadership and business decision-makers to generate and capture net-new accounts.
• Ranked in top 10% of sales representatives nationally; earned Winner's Circle recognition twice.
• Promoted to Team Lead; delivered workshops and coaching on prospecting, CRM discipline, and business development for frontline reps.
• Executed multi-channel outbound cadences (calls, email, in-person) targeting business owners, executives, and key decision-makers; represented Verizon at trade shows and association events.
Education
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- B.S. EntrepreneurshipOklahoma State UniversityAug 2011 - May 2015 (3 years 10 months)
Projects (professional or personal)
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- GGated Community (gatedcmnty.com) - FounderGated CommunityJan 2024 - Current (2 years 10 months)Independent lifestyle and apparel brand built from the ground up — developed brand identity, content strategy, e-commerce operations, and community growth across Instagram (@gated.cmnty). Demonstrates entrepreneurial execution, creative direction, and brand-building alongside a full-time sales career.