Marketing Director | $342M in Client Revenue | B2B Marketing Strategy, Performance Marketing & AI
Dubai, United Arab Emirates
Marketing leader with 8+ years building revenue-focused marketing functions for…
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Chief Marketing Officer & Founder
Paragon Agency
Jan 2018 - Current(8 years 6 months)
Generated $342.5M in attributable client value across 5 luxury verticals over 8 years. Luxury Real Estate ($110M) - Executed integrated campaigns achieving 80% market capture for premium real estate teams - Delivered 400% ROAS through programmatic advertising and marketing automation - Implemented CRM systems for teams managing $2M+ properties Premium Outdoor Living ($92M) - Developed 8,000-person experiential festival generating $12M attributed revenue - Executed account-based marketing for HNW segments via luxury publications - Built influencer programs with interior designers targeting $2M+ property owners Destination Retail ($52M) - Built unified omnichannel strategy across 15+ retailers - Developed marketplace e-commerce platform with
Publisher
Coastal Observer
Jan 2016 - Jan 2018(2 years 1 month)
Coordinated business strategy, revenue growth, and audience engagement for a well-established media outlet Increased ad sales and subscription revenue through optimized advertising packages and pricing strategies Led the digital transformation of subscription management, streamlining online sign-ups and renewals Strengthened market presence through strategic partnerships, multi-channel content initiatives, and community engagement
Education
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Bachelor of Arts - BA, International/Global Studies
University of South Carolina
Jan 2010 - Dec 2015(6 years)
Projects (professional or personal)
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