Tracey Williams

DIGITAL CAMPAIGN MANAGER

Mondia Media

Aug 2022 - Current (4 years 1 month)

• Own end-to-end acquisition and retention campaigns across SubSaharan Africa for VIP/Gold segments (music, gaming, fintech, streaming): strategy, setup, targeting, optimization, and executive reporting to maximize ROI and customer acquisitions, ARPU & LTV. • Led campaigns across SSA and GCC, covering always-on (generic) campaigns and thematic/holiday initiatives. Worked closely with Key Account Managers from each region to ensure creative and execution aligned with local market events in each country. • Managed multi-market budgets across SSA and GCC for CPA-based campaigns, allocating spend to agencies to drive regional traffic. Set up tracking links, aligned creatives, and implemented anti-fraud tools (Evina / Empello) to ensure high-qua

DIGITAL ACCOUNT MANAGER

Entravision

Aug 2021 - Jul 2022 (1 year)

• Managed onboarding, retention, and account strategy for digital clients, translating business goals into clear campaign KPIs. • Oversaw budgets and ongoing optimizations to improve performance and ROI. • Delivered actionable reports and insights to clients with practical recommendations for next steps. • Expanded accounts through consultative strategies, identifying relevant upsell opportunities. • Built strong, trusted client relationships to support long-term retention. • Used performance data to guide and improve future campaigns. • Stayed closely connected with clients throughout the campaign life cycle. • Recommended enhancements to optimize the customer journey across digital channels.

J

SALES SUPERVISOR

Junk Mail

Jan 2021 - Jul 2021 (7 months)

• Oversaw day-to-day sales operations, enhancing customer service, product knowledge, and marketing initiatives. • Monitored team performance against targets and supported the delivery of monthly revenue goals. • Monitored daily and monthly sales performance metrics. • Facilitated communication between the sales manager and team, ensuring alignment on objectives and strategies. • Supported product training to help the team improve performance. • Coached team members on handling complex sales and challenging situations. • Built and maintained customer relationships through regular follow-ups. • Addressed customer concerns promptly and efficiently. • Prepared and delivered monthly regional sales reports to management, highlighting key perform

T

ACCOUNT MANAGER

Trudon- Division of Yellow Pages

Nov 2018 - Mar 2020 (1 year 5 months)

• Oversaw day-to-day sales operations, enhancing customer service, product knowledge, and marketing initiatives. • Monitored team performance against targets and supported the delivery of monthly revenue goals. • Monitored daily and monthly sales performance metrics. • Facilitated communication between the sales manager and the team, ensuring alignment on objectives and strategies. • Supported product training to help the team improve performance. • Coached team members on handling complex sales and challenging situations. • Built and maintained customer relationships through regular follow-ups. • Addressed customer concerns promptly and efficiently. • Prepared and delivered monthly regional sales reports to management, highlighting key per

L

ACCOUNT MANAGER

Leads Machine - Division of Yellow Pages

May 2017 - Oct 2018 (1 year 6 months)

• Managed digital ad accounts (SEO, social, Google Ads, e-commerce) to optimize campaigns and enhance overall ROI. • Compiled monthly performance reports and provided actionable insights to clients for strategic decision-making. • Introduced client feedback process and maintained customer databases to expedite responses and increase satisfaction. • Negotiated service agreements and pricing, and handled contract setup for e-commerce listings.

K

ACCOUNT MANAGER

Kompare- Division of Yellow Pages

Nov 2016 - Apr 2017 (6 months)

• Identified upsell opportunities, implemented client feedback processes, and provided monthly performance recommendations. • Analyzed market trends to advise clients on opportunities. • Facilitated regular communication between clients and internal stakeholders. • Updated e-commerce listings and processed merchant stock updates to ensure accurate live inventories and informed market analysis.

CUSTOMER SUPPORT EXECUTIVE

Autotrader

May 2016 - Oct 2016 (6 months)

• Managed client contracts, pricing, and service agreements to support revenue objectives and consistent service delivery. • Ensured smooth campaign execution and proactively resolved client concerns to maintain high satisfaction levels. • Streamlined client databases and processes to improve response times and operational efficiency. • Delivered tailored client support and escalated insights to inform account strategy.

C

ACCOUNT MANAGER

Commercial Trader- Subsidiary of Autotrader

Feb 2015 - Apr 2016 (1 year 3 months)

• Led contract negotiations, pricing strategies, and service agreements to optimize revenue generation. • Ensured smooth campaign execution and resolved client concerns with a proactive problem-solving approach. • Streamlined client databases for enhanced communication and service delivery. • Optimized revenue through strategic contract negotiations and pricing tactics. • Boosted client satisfaction by delivering tailored services and support.

MEDIA SALES EXECUTIVE

JCDECAUX

Feb 2012 - Aug 2014 (2 years 7 months)

• Managed a portfolio of 30 client accounts through the full sales cycle, consistently achieving targets via consultative selling. • Handled account setup, billing coordination, and escalations to improve retention and campaign execution. • Delivered onsite sales presentations, led lead generation activities, and follow - ups to grow the client base. • Oversaw inventory, payments, and new account setups while maintaining accurate client records. • Led contract negotiations, pricing strategies, and service agreements to optimize revenue generation. • Drove revenue growth by identifying and capitalising on up selling and cross selling opportunities. • Generated comprehensive monthly performance reports, providing clients with actionable, sale

MEDIA COORDINATOR

JCDECAUX

Apr 2009 - Jan 2012 (2 years 10 months)

• Collaborated with internal departments, clients and management to support business goals and campaign delivery. • Managed customer service queries and provided sales support, including outreach and appointment scheduling. • Researched client needs and tailored service proposals to match business requirements. • Assisted colleagues to meet departmental goals and worked to meet billing and monthend deadlines.

About

Detail

Timeline

Résumé