Tristan Louis Serial entrepreneur and former corporate exec working to build a

President and Chief Executive Officer

Casebook PBC

Mar 2017 - Current (9 years 2 months)

Originally incubated by the Annie E. Casey Foundation, Casebook is an award-winning patented SaaS human services platform. Our technology solutions are the response to frustration among human services professionals and leaders who have struggled with antiquated information systems. As a result, Casebook PBC has developed configurable, intuitive, and easy to maintain software in close partnership with human services practitioners. Our solutions evolve with policy and practice in child welfare and human services to provide the best-in-class experience.

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Interim Chief Executive Officer

T-ink

Mar 2016 - Dec 2016 (10 months)

Greater New York City Area T+ink was a global leader in leveraging conductive ink in smart packaging, smart-shelves, and smart pegs. The board hired me to take several ideas around conductive ink and turn a research and design group into a cohesive product-focused organization. Significant accomplishments: - Reduced company burn rate by over 20% and increased revenue by 36% year on year. - Improved investors relations by establishing first quarterly investors' update conference calls. - Restructured German unit, Touchcode, to lower costs, increase revenue and accelerate product development. Established new approach that flowed information through T-ink systems in order to increase understanding of customer interactions

Interim Chief Marketing Officer

Thinaire

Feb 2015 - Mar 2016 (1 year 2 months)

Greater New York City Area Thinaire was a world leader in proximity engagement, enabling marketers to make video, print, and physical display units the launchpad for a set of mobile experiences. As a consultant to the CEO and as CMO to the company, I defined the company vision and turn it into business execution, through marketing and product management to drive sales, build brand awareness, and grow the company's customer base. As leader of the marketing team, I led design and implementation of all marketing and communication strategies, investments, policies, and processes. Significant accomplishment included: - Established voice and branding guidelines for the company - Working with the management team, redefined the c

Interim General Manager

Meetup

Jul 2014 - Feb 2015 (8 months)

Greater New York City Area As a consultant, worked with senior management to develop strategic roadmap and initial implementation of a new set of products focused on crowd- funding. Significant accomplishments includes: - Modified company's payment back-end to lower credit card processing costs by 23% - Helped company grow YoY quarterly revenue with a double-digit increase - Worked with internal stakeholders to help foster growth through partnerships and increase transition to a mobile-first company. Initiated and implemented relationships with Paypal, Stripe, Adyen, WePay, Cybersource, and others to help the company improve its payment infrastructure. - Launched a contribution product that allows individual members of a Me

Chief Executive Officer

Keepskor

Nov 2011 - Jun 2014 (2 years 8 months)

Launched venture-backed mobile marketing company, taking it from the idea stage to sale of the company. By 2012, Keepskor was one of the global leaders in designing branded games for mobile devices. Handled all business aspects of the company, including fundraising, recruiting, sales, marketing, HR, accounting, product management, and project management for a team of 12. Significant Accomplishments: - Recruiting of talented team; - Raised venture financing from high net worth individuals and venture funds; - Drove revenue from zero to seven figures; - Sold company.

Global Head, Internet and Mobile Innovation

Deutsche Bank

Apr 2008 - Apr 2012 (4 years 1 month)

Developed and implemented product strategies for next generation internet products in the transaction banking division. Oversaw the integration of multiple product offerings across cash management, trade finance, and custody services into single, unified platform. Managed cross-functional team of 23 in product management, project management, and product development to roll out global offerings with managed outsourced IT partners. Significant Accomplishments: - Customers wins and large scale implementation of 7-8 figures deals (eg. Apple, Twitter); - 8 figures drop in IT costs as result of the consolidation of platforms.

Global Chief Innovation Officer

HSBC

Aug 2001 - Nov 2007 (6 years 4 months)

Created, launched and managed global bank-related technology unit, leading creation of new products in retail banking, credit cards, and corporate/ institutional banking. Managed development and operations of hundreds of internal and external facing websites and applications globally, with a core team of 60 in 5 countries, overseeing 4,000 people globally with 10-figures P&L responsibilities. Significant Accomplishments: - Built new business unit from the ground up, moving it to $2 billion in yearly run-rate over the next five years - Led globa development of public and private content sites, building a standardized infrastructure for cross-platform content delivery in retail, commercial, corporate, and private banking gr

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Senior Technical Advisor

Samantha Media & The Social Media Wiz

Aug 1999 - Jan 2000 (6 months)

As a senior technical advisor to the CEO, helped launch the first global internet-based high-end sportswear fashion company. Moved into Interim CTO position and redesigned technology organization team structure, implemented changes to technology back-end and launched site on aggressive timeline deliverables.

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Chief Executive Officer

Moveable Media

Jan 1999 - Aug 2001 (2 years 8 months)

Founded and managed strategic consulting firm, growing it to 65 employees before being acquired in 2001. Significant Accomplishments: - Built new business and managed all business aspects of the company including sales and marketing, methodology, finance, investor relations, and HR. - Substantial customer wins with companies like Coca-Cola, Nokia, Microsoft, AOL, Time-Warner, and HSBC.

Co-founder & Chief Marketing Officer

Net Quotient

Feb 1998 - Aug 1999 (1 year 7 months)

Oversaw all marketing and strategy effort for this integration consulting company with offices in Austin, Atlanta, New York, Boston, and London. Launched and managed European operations with 10 people in London. Helped engineer sale of the company and of the company's technology to two different organizations.

General Manager, Online Properties

Earthweb

Feb 1997 - Feb 1999 (2 years 1 month)

Co-founded and managed Developer.com, an industry portal; Worked as editor-in-chief and publisher, striking partnerships with companies like Netscape, Microsoft, Sun, and others to drive 6 figures revenue deals for the company. Worked with the company's investors and management to prepare the company for an IPO (NASDAQ: EWBX)

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Founder

Internet.com

May 1995 - Feb 1997 (1 year 10 months)

Created, launched and managed the first internet industry portal. Managed team of 20 across sales, marketing, development, and writing. Worked with the management of the parent company to spin off the unit and take it public (NASDAQ: INTM)

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Webmaster & Research Editor

Michael Wolff & Co.

Oct 1994 - Apr 1995 (7 months)

Created new online business unit, based on content of the then best-selling Net.Books series. Handled all aspects of development and management of the website, which was one of the top internet sites by traffic. Wrote web site reviews for "net money", "net sports", and "net trek". Developed chapter-by-chapter outline and co-wrote "net tech" and "net games."

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Founder & Owner

TNL.net

Jan 1994 - Current (32 years 4 months)

Advisory services on digital transformation, innovation, and entrepreneurship. To date, clients have included companies like Apple, Coca-Cola, Microsoft, and others. Boutique services also include helping startups through practical temporary leadership in product management, marketing, and technology. Since 1994, it has been recognized as an influential practice by publications like Business Week, Forbes, the New York Times, the BBC, CNN, etc

Tristan Louis

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