Tony Armando Sanchez Gonzalez SEO & UX/UI Coordinator

Digital Consumer Experience Coordinator

Kimberly Clark, Kotex, Huggies Healthcare

Nov 2024 - Dec 2025 (1 year 2 months)

Contract / Project-basedLed UX, content, and digital process optimization initiatives across Personal Care and Adult Care brands in LATAM.Oversaw website revamps and experience improvements to enhance usability, engagement, and organic performance.Coordinated with global and regional stakeholders to align SEO, UX, content, and technical frameworks with brand and business goals.Supported performance tracking and decision-making using Google Analytics, Search Console, and UX research tools.

Digital Specialist / Growth Hacker

InstaFit, Avocado

Mar 2022 - Dec 2025 (3 years 10 months)

Digital Specialist / Growth Hacker

ContractDesigned growth, automation, and reporting workflows using AI tools, Zapier, and analytics platforms.
Supported digital strategy, UX, SEO, and performance optimization for child care, fem care, and adult care brands across LATAM.
Streamlined bilingual team communication and automated dashboards for performance monitoring.
Advised stakeholders on SEO scalability, CRO opportunities, and data-driven optimization.
• Leveraged Salesforce Marketing Cloud experience to coordinate cross-channel digital campaigns, manage content workflows, and enhance customer experience initiatives across diverse LATAM markets, effectively bridging the gap between commerce operations and targ

UX/UI & SEO Content Specialist

Kimberly Clark, Huggies Healthcare

Mar 2022 - Dec 2025 (3 years 10 months)

Contract/Project-basedLed SEO migrations and UX revamps for 17 LATAM markets, including the migration of Más Abrazos to Huggies.com.Managed 11 e-commerce sites on Salesforce Commerce Cloud and 6 content sites on Sitecore CMS.Led a technology migration from legacy D2C platforms to Sitecore, ensuring SEO continuity, content integrity, and UX consistency.Executed SEO migrations for large-scale content ecosystems, including podcasts, masterclasses, and pillar-based content architectures.Designed and implemented content pillar strategies to consolidate educational content, improve internal linking, and increase organic visibility.Managed URL mapping, 301

Bilingual Customer Service Representative

Concentrix

Dec 2019 - Feb 2021 (1 year 3 months)

Delivered English-Spanish customer support in high-volume environments.Strengthened communication, problem-solving, and customer experience capabilities.

D

Chief Marketing Officer (CMO)

DA VINCI PROJECTS S.A.S

Jun 2018 - Feb 2020 (1 year 9 months)

Led marketing and digital strategy for real estate and consumer brands, including Black & Decker home appliances.Delivered end-to-end digital transformation initiatives across web, SEO, UX, and paid media.Mentored teams on digital business models, growth strategies, and performance measurement.Increased brand visibility and lead generation through data-driven campaigns.

Website Developer

Publicar S. A

Jan 2009 - Jan 2015 (6 years 1 month)

Freelance Website Developer

Designed, developed, and maintained websites for small businesses and entrepreneurs, delivering end-to-end digital solutions focused on usability, performance, and business goals. Worked with CMS platforms to manage content and improve scalability while supporting database configuration and optimization using SQL. Managed website customization, SEO implementation, UX improvements, analytics integration, and ongoing technical support. Collaborated directly with clients to gather requirements and translate business needs into functional web experiences.

- Utilized Microsoft PowerPoint to create professional client presentations, visualize website concepts, and generate detailed project reports

Tony Armando Sanchez Gonzalez

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Tony Armando Sanchez Gonzalez