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Tommy Nichols

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Indianapolis, Indiana, United States

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Résumé

Jobs verified_user 0% verified
  • Zeta Global
    Senior Developer / AI Adoption Lead
    Zeta Global
    Nov 2022 - Current (4 years)
    • Own end-to-end email production for enterprise clients — audience segmentation, Liquid and AMPscript scripting,
    HTML builds, QA, and deployment across retail, financial services, and healthcare verticals.
    • Integrated Claude and OpenAI into production workflow — AI-assisted scripting, QA checklists, and audience logic
    drafting; co-developed an AI agent to automate AMPscript-to-ZML translation at scale.
    • Set up LangSmith evaluation system to verify AI agent accuracy for segmentation and data access — structured
    prompting, not casual AI use.
    • Productized a reusable email template system in partnership with design — standardized quality across accounts and
    reduced per-campaign build time.
    • Mentored
  • Cheetah Digital
    Senior Deployment Specialist
    Cheetah Digital
    Nov 2021 - Oct 2022 (1 year)
    • End-to-end email production for enterprise travel-vertical clients — segmentation builds, HTML development, multi-
    round QA, and high-volume deployment with zero tolerance for errors.
    • Maintained quality across dark mode, Outlook, and mobile rendering environments; owned troubleshooting from root
    cause through resolution documentation.
  • Emarsys
    Solutions Consultant
    Emarsys
    Jun 2018 - Mar 2021 (2 years 10 months)
    • Executed full platform lifecycle across multiple client accounts — configuration, automation setup, segmentation logic,
    journey builds, and post-launch campaign production.
    • Built sandbox environments with live integration demos; configured triggers, lifecycle journeys, and transactional
    workflows for ecommerce and retail clients.
    • Primary escalation contact for platform and campaign issues — troubleshot data sync failures, audience logic errors, and
    rendering problems across client programs.
  • Salesforce
    Deployment Consultant
    Salesforce
    Jun 2017 - May 2018 (1 year)
    • Full SFMC deployment lifecycle — AMPscript personalization, audience segmentation, automations, and journey
    configuration for enterprise retail clients.
    • Built Cloud Pages and landing pages using SSJS and AMPscript; onboarded new team members with emphasis on end-
    to-end ownership over task execution.
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    Senior Deployment Specialist
    Teleion Consulting
    Oct 2016 - Jun 2017 (9 months)
    • Agency SFMC deployment for all Gap brands — production SQL against enterprise data extensions, ingesting store
    transaction data and Synchrony credit file data for audience segmentation at scale.
  • n
    Email Marketing Specialist
    nimblejack LLC
    Jun 2014 - Sep 2016 (2 years 4 months)
    • HTML/CSS email development from PSD slices; AMPscript personalization; QA across major email clients;
    deployment setup and send execution.
Education verified_user 0% verified
  • S
    Salesforce Marketing Cloud Email Specialist
    Jan 2019 - Current (7 years 10 months)
Projects (professional or personal) verified_user 0% verified
  • P
    Personal Research for Competitive Analysis
    Jan 2021 - Current (5 years 10 months)