Tommy Nichols

Senior Developer / AI Adoption Lead

Zeta Global

Nov 2022 - Current (3 years 9 months)

• Own end-to-end email production for enterprise clients — audience segmentation, Liquid and AMPscript scripting, HTML builds, QA, and deployment across retail, financial services, and healthcare verticals. • Integrated Claude and OpenAI into production workflow — AI-assisted scripting, QA checklists, and audience logic drafting; co-developed an AI agent to automate AMPscript-to-ZML translation at scale. • Set up LangSmith evaluation system to verify AI agent accuracy for segmentation and data access — structured prompting, not casual AI use. • Productized a reusable email template system in partnership with design — standardized quality across accounts and reduced per-campaign build time. • Mentored junior developers through code review an

Senior Deployment Specialist

Cheetah Digital

Nov 2021 - Oct 2022 (1 year)

• End-to-end email production for enterprise travel-vertical clients — segmentation builds, HTML development, multi- round QA, and high-volume deployment with zero tolerance for errors. • Maintained quality across dark mode, Outlook, and mobile rendering environments; owned troubleshooting from root cause through resolution documentation.

Solutions Consultant

Emarsys

Jun 2018 - Mar 2021 (2 years 10 months)

• Executed full platform lifecycle across multiple client accounts — configuration, automation setup, segmentation logic, journey builds, and post-launch campaign production. • Built sandbox environments with live integration demos; configured triggers, lifecycle journeys, and transactional workflows for ecommerce and retail clients. • Primary escalation contact for platform and campaign issues — troubleshot data sync failures, audience logic errors, and rendering problems across client programs.

Deployment Consultant

Salesforce

Jun 2017 - May 2018 (1 year)

• Full SFMC deployment lifecycle — AMPscript personalization, audience segmentation, automations, and journey configuration for enterprise retail clients. • Built Cloud Pages and landing pages using SSJS and AMPscript; onboarded new team members with emphasis on end- to-end ownership over task execution.

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Senior Deployment Specialist

Teleion Consulting

Oct 2016 - Jun 2017 (9 months)

• Agency SFMC deployment for all Gap brands — production SQL against enterprise data extensions, ingesting store transaction data and Synchrony credit file data for audience segmentation at scale.

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Email Marketing Specialist

nimblejack LLC

Jun 2014 - Sep 2016 (2 years 4 months)

• HTML/CSS email development from PSD slices; AMPscript personalization; QA across major email clients; deployment setup and send execution.

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