Tomas Canale Product Manager | Senior UX/UI Product Designer with +18 years

v

Product Manager

virtualspacehero

Aug 2022 - Current (3 years 10 months)

- Led the redesign and development of the #virtualspacehero website, which increased unique visitors by 200% and lead generation by 100% within three months after launch. - Conceptualized, researched and directed the design and development of an online community for remote and hybrid team leaders, which led to a 300% increase in newsletter subscriptions. - Continuously improved the website and community platform, achieving a 90% increase in Average session duration in 6 months. - Fostering and facilitating cross-functional collaboration to accomplish company objectives, launch effective marketing campaigns, improve products, and introduce new features, resulting in a remarkable 300% increase in course enrollments within 1 year. - Leadin

A

UX/UI Digital Product Designer

Academy for Diversity and Innovation

Feb 2020 - Jul 2022 (2 years 6 months)

- E-commerce Platform Design and Development: Spearheaded the end-to-end design and development of the e-commerce website, focusing on user-centred design principles to optimize the shopping experience for online courses. This included creating wireframes, prototypes, high-fidelity designs using Figma, followed by web development with WordPress and WooCommerce. - Business Automation: Implemented automation and integrations across business operations, marketing, and sales to enhance efficiency and scalability. - User Experience Enhancement: Conducted user research and testing to continuously refine the UX, leading to a 35% improvement in user satisfaction and a 20% reduction in bounce rates. - Cross-disciplinary Collaboration: Worked clos

Operations & Onboarding Manager

Liven

Apr 2019 - Oct 2019 (7 months)

- Collaborated with design and development teams to optimize merchant onboarding and registration processes, improving user experience and operational efficiency. - Guided cross-functional teams, including business development, design, marketing, support, and finance departments, to implement Agile methodologies, resulting in better team collaboration, earlier and continuous delivery, more flexibility and adaptability, higher levels of motivation and productivity, and constant improvement. - Streamlined company processes by automating and refining operations using user feedback and analytics to inform design decisions. - Acted as the intermediary between internal teams and external partners, facilitating effective communication and proje

Senior Account Manager

Liven

Mar 2018 - Apr 2019 (1 year 2 months)

- Identified and Segmented Key Accounts: Utilized analytics and market insights to identify key accounts, focusing on growth potential and strategic value, enabling targeted strategy development. - Developed and Executed Account Plans: Worked closely with marketing and business development teams to craft and implement targeted account plans, aligning with overarching business goals to drive growth. - Built and Maintained Relationships: Established and nurtured strong relationships with clients and stakeholders, prioritizing their needs and feedback to enhance service delivery and loyalty. - Negotiated and Closed Deals: Demonstrated sharp negotiation skills to close deals effectively, securing favourable terms by articulating value propos

A

Founder | Product Manager

Adiós Fronteras

Sep 2017 - Dec 2021 (4 years 4 months)

- Conducted extensive research, and defined buyer and user personas in order to design a user-centred product and develop a targeted marketing strategy. - Using WordPress, we created an aesthetically appealing and user-friendly MVP, reducing development costs and time. - Improved the platform's UX and UI through user interviews and feedback meetings, which drove higher user satisfaction. - Outlined clear goals and milestones for Adiós Fronteras through the development of a strategic roadmap, resulting in an efficient workflow. - Collaborated with a team of professionals to create a vibrant and engaged community for Spanish-speaking users living abroad.

Gap year

Career Break

Jul 2014 - Jul 2015 (1 year 1 month)

In a deliberate career intermission, I embarked on a working holiday visa journey in New Zealand, a year dedicated to exploration, diverse work experiences, and personal growth. This transformative period was not just a break from my professional path but an enriching chapter that honed my adaptability, cultural sensitivity, and environmental consciousness. This gap year was a testament to the importance of stepping out of one’s comfort zone, embracing new challenges, and the continuous pursuit of learning. The skills and insights gained during this period have been instrumental in shaping a more resilient, empathetic, and globally aware individual, ready to contribute meaningfully to creative and diverse teams.

Marketing Assistant & Product Trainer

Huawei

Jul 2013 - Jul 2014 (1 year 1 month)

- Oversaw the marketing budget, ensuring efficient resource allocation to maximize return on investment across all campaigns and promotional activities. - Led the trade marketing & training team, improving the brand positioning at the point of sales. - Trained retailers and operators' sales forces in Argentina, Paraguay, and Uruguay, resulting in increased brand awareness and sales. - Collaborated with marketing agencies to strategize and execute ATL, BTL and Online marketing campaigns, generating a significant boost in brand recognition and market share. - Selected and hired suppliers to design and produce merchandising, banners, flyers, and training materials, ensuring quality and consistency with the brand image.

C

Multimedia Designer & Front-end Developer

CMS Credit Management Solutions

Jul 2011 - Jul 2013 (2 years 1 month)

-Planned, designed, and developed visually appealing and engaging websites and landing pages, which increased traffic and user engagement. - Designed and developed effective assets for print and digital media such as billboards, cards, presentations, banners, ads, blog posts, videos, motion graphics, websites, social media content and e-mail marketing campaigns, establishing a cohesive and effective brand.

Google Advertising Professional

Google Ads

Jan 2011 - Jul 2011 (7 months)

- Trained and consulted clients on Google Adwords and sold Google Ads services, leading to increased revenue and client satisfaction. - Managed, optimized, and positioned client campaigns and accounts, ensuring cost-effectiveness and optimal ROI for clients. - Developed campaign-management tools and designed creative briefs, improving efficiency and productivity.

B

Account Executive (Telemarketing)

Banco Santander Rio

Feb 2010 - Oct 2010 (9 months)

Advising and selling financial and insurance products, Cold-calling, Consulting customer queries via phone and e-mail.

M

Multimedia Designer

Mercado Fitness

Apr 2009 - Dec 2009 (9 months)

Designing and updating mercadofitness.com website. Design and developing microsites, Banners and email templates for Newsletters and email marketing campaigns.

Sales Assistant & Trainer

Sony Ericsson

Nov 2006 - Jan 2010 (3 years 3 months)

Consulting and promoting Sony products in Point of sales (Retailers, Sony stores, operators’ stores, Shopping Mall stands), Improving branding, Increasing sell out, Training operators and retailers sales teams.

w

Freelance Digital Product Designer | UX/UI | WordPress Web Designer

wwwtomascanalecom

Jan 2006 - Dec 2019 (14 years)

- Creating user-friendly interfaces and experiences for various digital products, such as corporate and organizational websites, e-commerce, intranets, and mobile apps, to enhance user engagement and satisfaction. - Using Figma to create wireframes, high-fidelity mockups and prototypes to present design concepts and ideas to stakeholders, contributing to more efficient development processes, better product usability testing and faster iterations based on user feedback. - Conducting user research to gather insights and inform design decisions, resulting in more user-centred and effective designs. - Collaborating with cross-functional teams that included marketing managers, developers, product managers, and C-level stakeholders to ensure t

Tomas Canale

About

Detail

Timeline

Résumé