Victoria Casagrande CRM & Sites Senior Analyst at Pernod Ricard South Cone

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Senior Analyst CRM & Web site

PERNOD RICARD SOUTH CONE

Jan 2019 - Current (7 years 8 months)

- Coordination and supervision of the CRM partner, for the monthly marketing emails for each brand. - Coordination and supervision of the Web Developer partner for the updates and maintenance of each brands' website, and the development of landing pages for brand campaigns. - Strategic planning for database acquisition. - Strategy planification and development for new product launches online for each brand. - Strategies for digital innovation for each brand. - Technical support for web sites and CRM for new projects and/or upcoming campaigns/product launches. - Key contact of PR South Cone for HQ in Paris and each Brand Owner and Digital Managers.

Graphic Designer

DF Entertainment

Mar 2018 - Jun 2018 (4 months)

- Design content for Social Media: Lollapalooza Argentina & DF Entertainment. - Coverage for Lollapalooza Argentina's Festival. - Coverage live shows of DF Entertainment. - CMS Management: Lollapalooza's and DF Entertainment's websites. - Design and boost the email marketing campaigns.

Digital Analyst Latam

Michael Page

Jan 2018 - Jan 2019 (1 year 1 month)

- Websites optimization and updates. - Website management for all business units (CMS Administrator). - Monthly report in Google Analytics. - Key contact for tech support to Latam marketing teams. - Testing of monthly releases of the front and back for all websites. - Key contact of MP digital team for HQ in UK.

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Digital Marketing Analyst

Cristobal Colon

Jan 2016 - Jan 2018 (2 years 1 month)

- Plan, develop and execute the Social Media strategy. - Design content for social media. - Plan and manage the weekly brand newsletters. - Online reputation monitoring. - Benchmark reports. - Coverage of brand events. - Plan and design strategies for commercial dates. - Optimization of promotions in Facebook Ads. - Monthly metrics report through Google Analytics and Social Networks. - Update and optimization of websites.

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Digital Marketing Specialist

CROW MEDIA DESIGN

Jan 2016 - Jan 2021 (5 years 1 month)

- Manage Facebook & Instagram Ads for clients. - Monthly performance reports for social media. - Monthly performance reports of social media ads. - Design websites in WordPress. - Design content for social media. - Design brand books. - Email marketing campaigns.

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Digital Consultant

LLORENTE Y CUENTA

Jan 2015

- Strategic planning for social media. - Social Media management. - Monthly report and analysis of KPI's for each client. - Daily monitoring of online reputation for each client. - Monthly benchmark report for each client.

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Digital Account Specialist

KASIOPEA

Jan 2013 - Jan 2015 (2 years 1 month)

- Planification of strategies for social media. - Social media management. - Monthly performance report for social media and websites. - Develop creative concepts for online campaigns. - Design content for social media and websites. - Administration of several CMS (websites). - Maintenance and updates for websites.

Victoria Casagrande

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