Ivan Tobon
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SEO
Puebla, Mexico
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- MSEO LatAm Specialist [Founding Team]MeramaFeb 2021 - May 2022 (1 year 4 months)Merama becomes stakeholders in the leading brands in Latin America with an online-presence, invests millions of dollars of working capital, and works together with the teams to grow and expand across LatAm.
SEO Lead & CRMResuelve tu DeudaApr 2020 - Jun 2020 (3 months)- MX SEO ManagerLamudiApr 2020 - Mar 2021 (1 year)Lamudi.com.mx is a part of the global group Lamudi.com. The online real estate marketplace is currently available in Latin America (Mexico) and Asia (the Philippines and Indonesia). In six years, Lamudi has already established its presence as a key real estate player in Mexico, attracting an average of 6.6 million monthly pageviews and 140,000 monthly leads. Lamudi.com.mx was a part of the Rocket Internet family from its inception until April 2020. Rocket Internet's success can be attributed to an exceptional team that has been building online companies since 1999, creating over 100 market leading companies in 50+ countries. Rocket possesses an unrivaled expertise in launching various ventures, as well as the proficiency of an international
- Resuelve SEO LeadResuelve tu DeudaJan 2020 - Jun 2020 (6 months)
- LATAM & Spain Sr. SEO SpecialistResuelve tu DeudaJul 2019 - Dec 2019 (6 months)
- ASEO & ASO ManagerAutobuses Estrella BlancaJun 2018 - Jul 2019 (1 year 2 months)Lead of technical site analysis, competitive analysis, content strategy, and digital products development. Also, set of the SEO plan, site structure, oversee link outreach, and proofread copywriting. Develop dashboards, forecast, and reports that measure qualitative and quantitative trends. Establish and maintain project management processes to manage multiple SEO projects at once. Working with cross-functional departments to develop and track all details of SEO initiatives Collaborate with paid search to feed SEO findings into broader online and offline brand strategy. Job Responsibilities: Group Sites SEO Audit On site optimization (content structure set, Headers, internal linking, keyword measure and indexing status) Technical SEO Improv
- SLATAM Head SEO & Content for E-commerce [C. Corebiz]SmartnipFeb 2018 - Jun 2018 (5 months)Projects: Samsung Mexico online store, Aldo Conti, Weblens, Clickonero and BuscaYA Designation: Head SEO ELD: Organic digital marketing strategies. Organic product developer. Link Building , public relationships, Performance metrics. Clients relations success and SEO proposes . Job Responsibilities: Ecommerce SEO On page optimization SEO Technical advisor Content creation SEO Audit Planning set Reporting Continuous error measure and validation SEO clients purposes
- SEORunaFeb 2018 - May 2018 (4 months)
- ISEO ConsultantINTO ConsultancyJan 2018 - Dec 2019 (2 years)Accounts: Grabr.io, salauno.com, neztsleep.com, farmasmart.com, ukuvi.com and colchonesdormilon.com.mx. SEO Consultancy for INTO team. International and local SEO Strategies planning and improvement. Leading a 4 members team. Support business development and account teams as needed in SEO sales.
- Country SEO Manager & Product Developer [Compare Global Group]CoruMar 2017 - Feb 2018 (1 year)B. Comparaguru.com a CompareGlobalGroup.com member. ELD: Providing strategic advice and SEO support. Implement SEO site audits, both technical and content. Keyword searches and mapping. Researching current market trends and developments within SEO and international implementations. Provide content campaign analysis and report to the managerial board. Complete competitor analysis both onpage and offpage. Plan and control blogger outreach campaigns Job Responsibilities: Content roadmap planning Digital products developer Project management SEO On page optimization Public relationship management Link Building International teams contact Reporting International SEO champions league
- SEO & Content AnalystPetsyJan 2017 - Apr 2017 (4 months)Content and SEO implementation, learned from a finish consultant that teached me and set the SEO Plan at the beginning. Job Responsibilities: Content management Images creation SEO listing products landing pages optimization Products description creation Suppliers management Pedigree and Mars key account
- Trade Products & Catalog AnalystPetsyJan 2016 - Jan 2017 (1 year 1 month)
- AContent LeadAtomika SportsJul 2015 - Dec 2015 (6 months)
- SEO ConsultantLionbridgeMay 2015 - Dec 2017 (2 years 8 months)Content optimization for global companies sites. Also ad texts optimization from spanish to english. Job Responsibilities: Keyword research Titles and meta descriptions optimization SEM ads translation
- CSocial media TraineeCasa YogaserFeb 2015 - Jul 2015 (6 months)
Education
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- Computer Technologies Engineering, Information TechnologyTecnologico de MonterreyJan 2012 - Jan 2017 (5 years 1 month)