Tony Mason

S

Business/Data Analyst

Studio Zenith

Feb 2014 - Jul 2020 (6 years 6 months)

I left Publicis Media UK in July 2020 as a result of enhanced collective redundancy. The redundancy was triggered by an organisational restructuring in response to a Publicis Groupe share price collapse in 1Q2020. I chose to take a career break during Covid to focus on personal matters such a home renovations, involvement in local council politics and data management training. I have therefore not been in full time employment during the last 12 months. Publicis Media UK (Zenith) Feb 2014 to Jul 2020 • Business/Data Analyst (within Data Science Team). Initially hired as a Business Analyst supporting Publicis Media's IT Architecture & Data Science projects. Projects included: consolidation of enterprise wide IT systems, Business Intelligen

Business & Solution Analyst (Siebel CRM Remediation Project)

Cancer Research UK

2013

Software package evaluation for a data cleansing/integration solution. Identified the business requirements and wrote the Request for Proposal (RFP). Identified the preferred solution selected via rigorous evaluation of the RFP responses, presentations and pilots.

Business Analyst, Data Analyst & Solution Analyst

EDS SA

2005 - 2012 (7 years 1 month)

roles • Vodafone Ireland, Equinox Project (Business Analyst). CRM Transformation of both contact centre & online domains. Impact assessment & requirements gap analysis for the transformation of online CRM systems for Sales (ATG) and Self-Service (Siebel). • Procter & Gamble, Global Trade Funds Management System (Business/Technical Analysis). Used 'Theory of Constraints' (TOC) methodology to perform a root cause analysis and identify business and technical improvements to multiple Trade Funds Management database systems (Oracle Siebel / Demantra) • Vodafone UK, Cross-channel integration Project (Business Analyst). Analysed integration points for IT Systems, data & business processes needed to improve cross-channel customer experience acro

B

Various IT Contract Roles (CRM / Data Related)

BDR, LLC

2000 - 2005 (5 years 1 month)

Customer Management (Data Practice Lead). Resolved issues and improved performance within the data practice through the use of new software tools & optimised processes. Managed the customer database for BMW marketing campaigns. Supported CRM consultancy assignments. • Microsoft: Contact Centre Consolidation Project (Business/Data Analyst, Trainer). As a CRM Business Analyst I provided Siebel Business process expertise for the consolidation of 22 existing in-country contact centres into 7 regional contact centres. The project successfully delivered: improved customer satisfaction, increased revenues and reduced costs through the adoption of best practice processes, standardised application set outsourced to a single provider. As a Data Ana

Proposal Manager > Manager of Proposals

halliburton

1994 - 1998 (4 years 1 month)

Responsible for the production of winning proposals that were both innovative and fully compliant with the client's requirements. Many projects were undertaken on an Alliance / Risk & Reward basis. Managed a team of four proposal coordinators and four production staff. Ensured adoption of best practices / continuous improvement across all proposals. Reported to deputy Business Acquisition Director.

B

Account Manager

Badger Catalytic

1992 - 1994 (2 years 1 month)

Responsible for all aspects of the sales cycle including: initial prospect identification, preparation of the commercial proposal and contract negotiation. • Manager of Proposals. Managed the production of all pre-qualification and proposal documents. ◦ Supervised two full-time proposal staff and project managers assigned to specific proposal efforts. Edited and proofread proposal documents to ensure full compliance with the Invitation to Bid issued by the client ◦ Responsible for identifying, bidding and subsequent contract negotiation for a £7 Million lump sum engineering and construction project for a pharmaceutical client. This project included all aspects of the Business Development life-cycle.

Sales Coordinator

halliburton

1990 - 1992 (2 years 1 month)

Sales administration, marketing and public relations activities within the sales department of an international engineering contractor. Presented opportunity specific sales strategies to senior management. Assisted in the development of both strategic and business plans for the company.

M

Project Engineer

Manufacturing Plant, ZIP EL PORVENIR

1988 - 1989 (1 year 1 month)

Engineering support to the company's eight operating companies. Acted as Project Engineer for a new French manufacturing plant.

M

MBA Student

Mist

1987 - 1988 (1 year 1 month)

Studied: International Marketing, Financial Control & Project Management, Logistics and Operations Management. MBA thesis on the "Make or Buy" decision for Reckitt Benckiser in Hull.

E

Chemical Process Engineer

Esso Petroleum, Fawley Refinery

1985 - 1987 (2 years 1 month)

Provided engineering & technical support on the UK's largest oil refinery. Ensured process plant was optimised for maximum profitability.

About

Detail

Contact Tony regarding:

Timeline

Résumé

Languages:

Tony's behavioral traits
Tony's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.