Martín Andrés Bayona

Martín Andrés Bayona  new_releases

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Marketing Strategy | Data, Finance & Growth | MBA 22 | Ex-Claro | @tinchobayona
Bogotá, Bogota, Colombia
Contact Martín regarding: 
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Full-time jobs
Starting at USD2.5k/month
Flexible work
Starting at USD12/hour
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Résumé

Jobs verified_user 0% verified
  • Samsung Electronics
    VD marketing strategy supervisor
    Samsung Electronics
    Jun 2022 - Current (4 years)
    Retail Management and operation for SELA countries, focusing on premium line up expansion, reach flooring and market-share targets, maintain dead inventory below regional benchmark, SKU/store selection and Stock Out prevention. Online development around e-retail management (Display Share, Off-Online consensus, Specs description) and promotional campaigns in retail.com/samsung.com
  • Samsung Semiconductor
    Marketing strategy associate
    Samsung Semiconductor
    May 2021 - Jun 2022 (1 year 2 months)
    - Analyse and report pricing, model mix, and flooring strategy opportunities for ten (10) countries, to achieve forecasted sales and keep Market Share for Audio & Video division - Coordinate seasonal promotions for each country and channel (retail), including budget management, execution and campaign report for C-level exectives through digital and POS KPIs - Plan and Develop promotional campaigns for key retail channels, managing budget allocation, communication design and display share optimization (+50% in first 3 product pages) Analyze weekly sell out trends and report action items around pricing and retail/disty investment for the 10 main countries in SELA region (Central America, Caribbean, Ecuador and Venezuela). Direct report for He
  • O
    Consultant
    Orisaria
    Jul 2020 - Feb 2022 (1 year 8 months)
    - Business consultancy services in real state, advertising and tech sectors in Colombia and Bolivia
  • Claro Colombia
    Marketing and digital transformation
    Claro Colombia
    Jan 2020 - Jul 2020 (7 months)
    - Coordinate, execute and present reduction of +30% for marketing communications campaigns production, through seek of providers, demand analysis and collaboration with agencies and purchase division. - Lead communication strategy for High Value Claro-HBO Campaign and pieces for paid and owned media. Achievement rate = +118% on premium public. - Develop TV Warehouses Platform maximizing profit, budget, and executing exclusive campaigns for the company, to pose 360° strategies. Support entry barriers activities developing benchmark on Telecommunication sector behavior in Latam.
  • B
    Junior business consultant
    Becsa Consulting
    Feb 2019 - Aug 2019 (7 months)
    - Benchmarking and Statistical analysis - Result and process presentation to C-Level executives - Market and User research
Education verified_user 20% verified
  • Quantic School of Business and Technology
    MBA - master of business administration
    Quantic School of Business and Technology
    May 2021 - Nov 2022 (1 year 7 months)
  • Ministerio de las Tecnologías de la Información y las Comunicaciones
    Primeros pasos para la transformación digital de las comunidades rurales
    Ministerio de las Tecnologías de la Información y las Comunicaciones
    Nov 2020
  • Google
    E-commerce
    Google
    Oct 2020
    - E-Commerce
  • Universidad Sergio Arboleda
    Market research - research group verified_user Verified experience
    Universidad Sergio Arboleda
    Feb 2019 - Nov 2020 (1 year 10 months)
  • Universidad Sergio Arboleda
    BBA - marketing & international business
    Universidad Sergio Arboleda
    Jun 2016 - Apr 2021 (4 years 11 months)
Projects (professional or personal) verified_user 100% verified
  • O
    Orisaria consulting verified_user Verified experience public Remote experience
    Orisaria
    Jul 2020 - Feb 2022 (1 year 8 months)
    - Develop and improve skills through the creation of a firm which its mission is to improve technologies for individuals to make them more competitive.
Awards verified_user 0% verified
  • Universidad Sergio Arboleda
    Top 1% ECAES 2020
    Universidad Sergio Arboleda
    Nov 2020
  • Universidad Sergio Arboleda
    Finalista reto channge - grupo éxito
    Universidad Sergio Arboleda
    Nov 2020
    Uno de los finalistas en el concurso de innovación UN EMPAQUE PARA TODOS en el cual once grupos presentaron sus propuestas para un sistema de empaque para todos los pedidos de los canales digitales del Grupo Éxito que fuera sostenible, lograra asombrar al cliente y fuera acorde al tamaño y tipo de producto.