Marketing & CRM Strategist | Content & Campaign Architect | SEO • HubSpot • RevOps • Email • Social • CMS | Driving Engagement, Retention & Revenue GrowthI help brands across B2B SaaS, EdTech, iGaming, e-commerce, and non-profits strengthen their presence, generate leads, and retain customers through scalable, measurable strategies.Core strengths & specialties:-Multi-channel content marketing: web, blog, email, social, paid media.-HubSpot CRM architecture, automation workflows & RevOps implementation.-SEO & web content optimization for traffic, ranking, and conversions.-Email marketing & lifecycle campaigns to nurture leads and boost retention.-Social media strategy across LinkedIn, Instagram, Facebook & Meta tools.-Analytics, reporting & funnel performance optimization.-Cross-functional campaign & project coordination.Currently:-Content Manager at Digital Spice, leading content strategy & execution for Mathnasium, aligning campaigns with brand and educational goals.-CRM Operations Specialist at Sagewill, delivering scalable HubSpot/RevOps solutions for B2B SaaS clients.-Head of Marketing at DEST Sweden, growing the “Future Hub” youth platform through data-driven storytelling, campaign design, and community building.Previous highlights:-Boosted platform engagement by 20% at DEST Sweden with targeted outreach and creative campaigns.-Led global content marketing initiatives at ARRISE powering Pragmatic Play.-Managed retention marketing for the Swedish market at LeoVegas Group.-Scaled CRM & digital strategies at Yacht-Match International, improving lead conversion rates and organic visibility.Whether it’s building lead generation funnels, optimizing customer journeys, or aligning content with revenue goals, I thrive at the intersection of strategy, execution, and optimization, ensuring every marketing initiative is both creative and measurable.
