Thomas Drury

As a Principal Product Consultant and Lead at Acoustic, I specialize in helping organizations build the data foundation behind modern marketing—where AI, automation, and omnichannel execution actually perform.
With 20 years in SaaS marketing across email, SMS, and mobile push, I’ve worked with global enterprise teams to move beyond fragmented systems and into connected, scalable data architectures that support real customer lifecycle engagement.

My focus is simple:
Before layering on AI or advanced automation, ensure the foundation is built to support it.
I partner with teams to design and implement:
• Unified data models across CRM and marketing platforms
• Scalable audience architecture and data flows (API/SFTP)
• Lifecycle-driven automation strategies
• Dynamic, data-driven content frameworks
• Reporting structures that tie activity to business impact

The goal isn’t just to “do more marketing.”
It’s to build systems where every message, signal, and interaction is driven by connected, reliable data.

Because when the foundation is right—
AI, personalization, and automation stop being experiments… and start delivering results.